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Market Development Funds (MDF)
MDF funds are allocated on a discretionary basis to Alpha Software partner pre-approved marketing activities or programs. The proposed marketing activities should tie into the partner’s marketing plans to generate positive revenue with Alpha Software products. Use the on-line form or contact your Alpha Software Channel Manager to make a request for MDF. Include estimates projecting cost and program details. Alpha Software may reimburse up to 50% of the total cost, or elect to contribute materials and manpower to assist with the promotion. All claims for payment must be received by the Channel Manager within 90 days of the activity end date.
Joint Promotions
Participate in joint regional promotions such as e-mails, ads, events, etc. The easy-to-use portal allows you to view accrued Co-op (with ticklers to ensure you don’t allow it to go unused). Feature coming soon.
The Partner portal also includes direct contact information and an easy-to-use form to requested MDF participation for proposed joint activities.
Click here to request MDF funds
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