Following is a sample partner marketing plan of action for the first three months of the year. This is similar to the basic plan of action you would submit as part of Gold or Platinum authorization.
Month
Campaign
Description
January
Lunch-n-Learn
E-mail all existing clients. Theme of Online Databases. Provide lunch. Follow-up with business call for development assistance or software sales.
February
Direct Mail campaign
Get mailing list for region from Alpha Software. Determine theme and modify existing Alpha Software postcard template. Mail to accounts. Follow up for appointments and potential close.
March
Event. Attend local trade show for Alpha Software
Regional event is in my town. Get supplies from Alpha Software. Get co-op agreement to attend. Attend the event. Report leads and follow-up to close.
