The Rise of Custom Mobile Apps for Small Business

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The Rise of Custom Mobile Apps for Small Business


In a recent article for Street Fight entitled "Why the Future of SMB-Focused Applications is Mobile", Alex Sherman outlines the significant opportunity now available to developers who are building mobile apps for small business. As the number of small and medium sized business owners choosing the smartphone as their primary dashboard rapidly increases, the market for custom SMB-focused mobile apps will continue to grow.

Highlighting the key benefits of portability, ease of use, familiarity, and affordability that smartphones and other mobile devices bring, the author discusses the shift from the desktop to web, and now to mobile business apps, writing, "Many SMBs are now using mobile applications in a meaningful way at scale and demanding more from their smartphones to support such activities." A rising number of small business owners, he says, are choosing custom mobile apps over desktop applications as a way to more efficiently and effectively manage the functions of their business.

"Seventy-four percent of small business owners say that mobile technology is important to the future success of their operations."

In the article, Alex Sherman cites four compelling statistics, all pointing to a bright future for developers of mobile apps for small business:

  • 85% of small business owners already use smartphones for their enterprises, more than double the level five years ago.
  • 74% percent of small business owners say that mobile technology is important to the future success of their operations.
  • About 3 out of 5 small business owners say mobile technology is more effective than other tools at performing certain functions.
  • 3 out of 5 small business owners say they wish mobile technologies were more relevant to their enterprises and that this is the biggest barrier to their adopting mobile tech for their companies.
Additionally, the author notes three areas that he thinks present the most significant growth opportunity for developers of custom mobile applications, all three of which are already being explored in exciting new ways by Alpha Five developers! Applications for marketing and sales, special utility tools, and back office operations are, according to Sherman, "obvious areas for expansion", paying particular attention to custom data-driven mobile applications for the medical industry.

[Read the full article. Learn more about the Alpha Five v11 development platform.]
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About Author

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Chris Conroy

Chris Conroy runs digital programs for Alpha Software.

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