Why do people use Twitter?

Webinar — Twitter Strategies for Alpha Developers

Thursday, November 20, 2014 1:00 PM – 2:00 PM EST

This webinar will guide you in basic to intermediate strategies for using Twitter. You will learn how to track trends in web and mobile development, connect with fellow Alpha developers, and build an audience to effectively market your work. We will discuss what makes this platform useful and unique and how to get started following and sharing interesting content.




Every social network serves its own purpose. YouTube lets you share videos. Instagram lets you share pictures. Tumblr lets you blog.

Two social networks are truly everywhere: Facebook and Twitter. However, they serve very different purposes.

  • Facebook lets you keep in touch with a few people you already know in real life.
  • Twitter lets you connect with many people you don’t know based on common interests.

Twitter is a group conversation, a giant, real-time chatroom. People connect around their interests: sports, celebrities, news, technology, and business.

Twitter’s following structure makes it “opt-in,” a lot like an RSS feed. Users choose to follow content and people they care about. Other people choosing to follow you is a key component to getting your voice heard.