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IDC: Detachable Tablet Sales for the Enterprise Are Booming


If you believed many news reports, you'd believe that tablets were dead in the enterprise, victim to the overall trend of shrinking tablet sales. But the exact opposite is true. While worldwide, tablet sales are down 13.7% in the fourth quarter of 2015 compared to a year previous, sales of the tablets most popular in enterprises --- detachables --- hit an all-time high in the quarter. So says the most recent results from IDC's Worldwide Quarterly Tablet Tracker.

Sales of pure tablets, those not designed to attach to keyboards, was off a full 21.1%, the report says. But the sales of detachables, the report concludes, more than doubled in the quarter compared to the same quarter a year ago. Detachables include the Microsoft Surface line as well as the new, large iPad Pro. The report says that the iPad Pro was the top-selling detachable in the quarter.

Why Detachables Are Growing So Fast

Why are detachables becoming so popular? Because they're being used in the enterprise, often in place of more expensive PCs. Jean Philippe Bouchard, Research Director, Tablets at IDC, says, "One of the biggest reasons why detachables are growing so fast is because end users are seeing those devices as PC replacements. We believe Apple sold just over two million iPad Pros while Microsoft sold around 1.6 million Surface devices, a majority of which were Surface Pro and not the more affordable Surface 3. With these results, it's clear that price is not the most important feature considered when acquiring a detachable - performance is."

There's good reason that detachable use is growing in the enterprise. It's not just that they save companies money because they're typically less expensive than PCs. For much work, they're also superior to PCs, particularly when it comes to using interactive forms, or for applications that require touch. They're also much lighter and easier to carry tham=n laptops.

The upshot of all this? If you're a mobile app developer, no need to worry about reports of plunging tablet sales. When it comes to the enterprise, sales of tablets are full speed ahead.

Read why tablets will rule the enterprise.
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About Author

Amy Groden
Amy Groden

Amy Groden has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security, and Ziff-Davis. An expert in enterprise software strategy and data analytics, she developed marketing programs that helped achieve 30%+ annual growth for Spotfire analytics products and for a $1Bil, NASDAQ-listed business integration company. Her accomplishments include establishing the first co-branded technology program with CNN, a communication strategy for launching a public company on the NYSE, and leading digital transformation branding for NASDAQ-listed firms. Amy is a dedicated mentor to future industry leaders, serving as a Guest Instructor for the Sales Practicum at Babson College. She’s also served as a Healthbox Accelerator Program Mentor, a Marketing Committee Lead for the MIT Enterprise Forum of Cambridge and on the inaugural planning team for Boston TechJam. Amy currently serves on the Board of Directors for Hearts and Paws Comfort Dogs, a Massachusetts-based nonprofit. She holds an MBA from Northeastern University.

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The Alpha platform is the only unified mobile and web app development and deployment environment with distinct “no-code” and “low-code” components. Using the Alpha TransForm no-code product, business users and developers can take full advantage of all the capabilities of the smartphone to turn any form into a mobile app in minutes, and power users can add advanced app functionality with Alpha TransForm's built-in programming language. IT developers can use the Alpha Anywhere low-code environment to develop complex web or mobile business apps from scratch, integrate data with existing systems of record and workflows (including data collected via Alpha TransForm), and add additional security or authentication requirements to protect corporate data.

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