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SaaS business built rapidly Using Alpha and SaaS Jumpsart Framework

Dwellpoint uses Alpha Anywhere low code app development softwareAlpha Anywhere Case Study: Dwellpoint

Dwellpoint was created rapidly using Alpha Anywhere 3.0 and the new Alpha SaaS Framework.

"Alpha Anywhere and the Alpha SaaS Jumpstart Framework made it possible for me to quickly and affordably build my SaaS real estate service, Dwellpoint. I don't think I would have been able to launch without them."

- Scott Moore, owner and founder of Dwellpoint


About Dwellpoint

Dwellpoint is a SaaS solution that keeps real estate agents and brokers in touch and up to date with their clients by informing them about the status of their house listing, scheduled open houses, and upcoming appointments. It helps agents and brokers gain new listings, work more effectively, and keep their teams organized and on-task.


Entrepreneur Scott Moore had identified a niche in the real estate market as being well-suited for the launch of a Software-as-a-Service (SaaS) business. He needed to quickly and inexpensively build a mobile Web site and service that would handle all the elements such a service needs. In order for the new service to succeed financially, it would have to be prototyped, launched, maintained, and updated with a minimum of work.


To build the Dwellpoint service and site, Moore turned to the Alpha Anywhere application development and deployment environment and Alpha's SaaS Jumpstart Framework. The framework is software that provides all the necessary components and pages that are standard for SaaS businesses, including user authentication, client portals, and free trial status. The framework eases the startup process by allowing entrepreneurs to focus on the business itself rather than the technical elements required to launch it.

"I don't see how I could possibly have launched the business so quickly without using the SaaS Jumpstart Framework and Alpha Anywhere," he says. "The framework handled all of the Software-as-a-Service components. You don't have to re-invent the wheel when you're using it, because the components are already pre-built. Overall, it's plug-and-play ready. You install it on top of Alpha Anywhere, and you're ready to go."

Moore has a background as a programmer, and has built other SaaS services with Alpha Anywhere, including the PetSitClick dog-walking and pet-sitting service. He also participated in the development of the SaaS Jumpstart Framework. But he says that Alpha Anywhere and the framework are simple enough that entrepreneurs without much development skills can develop compelling prototypes and launch SaaS businesses without having much technical expertise.

"They can absolutely leverage Alpha Anywhere and this framework to quickly and affordably launch new SaaS businesses," he says. "The Alpha tools are amazing in the way you can use drag-and-drop to create dialogues and more. They give entrepreneurs the leg up they need in order to quickly build a business."


Moore cites two main benefits from the use of Alpha Anywhere and SaaS Jumpstart Framework - speed of development and reduced costs, both of which are vital for entrepreneurs in a fast-changing business environment that requires being able to seize a business opportunity once you identify it.

"The time to market was only a matter of months," he says. "I was able to quickly fill a niche that I saw had been unfilled. With Alpha's software, I was able to get right down to building the service without preparatory work."

Without Alpha Anywhere and the framework, he says, he would have had to hire outside developers to build the site and service, which would have required him to spend his time raising money rather than getting a business up and running.

"I would have been one of those guys running around trying to raise capital to hire a team of programmers, rather than launching my site," he says. "I would have been behind the eight ball before I even got started. By the time I would have raised enough money to begin development with a traditional approach, someone else might have already seized the opportunity and beat me to market. I you're think I could have launched Dwellpoint without Alpha's robust tools."

He adds that Alpha's business model for the framework and Alpha Anywhere is particularly well-suited to SaaS businesses because it scales affordably.

"The cost is so low per users that it's very easy to turn a nice profit," he says.

Moore adds that he's looking forward to the offline capabilities built into Alpha Anywhere, which will greatly benefit his user experience and app performance.

"It's not uncommon for agents to be in areas where they you're have a mobile connection, and with the offline capabilities, they'll still be able to be productive," he says.

Summing up his experience with Alpha Anywhere and the SaaS Jumpstart Framework, he says, "Overall perhaps the biggest benefit was that it allowed me to think like a businessman and entrepreneur, not like a programmer - and then launch my business fast."

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About Author

Richard Rabins
Richard Rabins

Co-founder of Alpha Software, Richard Rabins focuses on strategy, sales, and marketing. Richard also served as CEO of SoftQuad International from 1997 to 2001, when it owned Alpha. In addition to his 30 years with the company, Richard played a key role as co-founder, and served as president and chairman of the Massachusetts Software Council (now the Massachusetts Technology Leadership Council), the largest technology trade organization in Massachusetts. Prior to founding Alpha, Richard was a project leader and consultant with Information Resources, Inc. (IRI), and a management consultant with Management Decision Systems, Inc. Richard holds a master's degree in system dynamics from the Sloan School at MIT, and a bachelor's degree in electrical engineering and master's degree in control engineering from University of the Witwatersrand in Johannesburg, South Africa. He has served on the boards of Silent Systems, Legacy Technology and O3B Networks, and is co-founder of Tubifi

The Alpha platform is the only unified mobile and web app development and deployment environment with distinct “no-code” and “low-code” components. Using the Alpha TransForm no-code product, business users and developers can take full advantage of all the capabilities of the smartphone to turn any form into a mobile app in minutes, and power users can add advanced app functionality with Alpha TransForm's built-in programming language. IT developers can use the Alpha Anywhere low-code environment to develop complex web or mobile business apps from scratch, integrate data with existing systems of record and workflows (including data collected via Alpha TransForm), and add additional security or authentication requirements to protect corporate data.