A New Trend - "Designers Who Can Code" - What If The Coding Was Optional?

Richard Rabins

designercode

Recently, we came a across a fascinating article in Inc. Magazine about designers who are also able to code titled "The Value of the Designer Who Codes." The premise of the article is that one of the most valuable employees or group of employees in a company today are those with both design and development skills. This belief is summed up well with the following quote:

"It's no mistake that this is very much the sort of thing that is most valued within the most effective software teams in Silicon Valley. Let's call it "the designer who codes." This is the sort of person can build exactly what he knows people need, with an aesthetic that compliments its use, with no back-and-forth. "

This article resonated with us at Alpha, because the key goal of Alpha Anywhere is to empower or equip a broad base of talented professionals (including designers) with a development capability that allows them to focus on the functionality and the visual appeal of the business applications that they want to build, while lowering the "coding" requirement. So we think that a better way of thinking about the problem is "designers who can develop (with the option of writing code only if they want to!)"

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About Author

Richard Rabins

Co-founder of Alpha Software, Richard Rabins focuses on strategy, sales, and marketing. Richard also served as CEO of SoftQuad International from 1997 to 2001, when it owned Alpha. In addition to his 30 years with the company, Richard played a key role as co-founder, and served as president and chairman of the Massachusetts Software Council (now the Massachusetts Technology Leadership Council), the largest technology trade organization in Massachusetts. Prior to founding Alpha, Richard was a project leader and consultant with Information Resources, Inc. (IRI), and a management consultant with Management Decision Systems, Inc. Richard holds a master's degree in system dynamics from the Sloan School at MIT, and a bachelor's degree in electrical engineering and master's degree in control engineering from University of the Witwatersrand in Johannesburg, South Africa. He has served on the boards of Silent Systems, Legacy Technology and O3B Networks, and is co-founder of Tubifi www.tubifi.com.

The Alpha platform is the only unified mobile and web app development and deployment environment with distinct “no-code” and “low-code” components. Using the Alpha TransForm no-code product, business users and developers can take full advantage of all the capabilities of the smartphone to turn any form into a mobile app in minutes, and power users can add advanced app functionality with Alpha TransForm's built-in programming language. IT developers can use the Alpha Anywhere low-code environment to develop complex web or mobile business apps from scratch, integrate data with existing systems of record and workflows (including data collected via Alpha TransForm), and add additional security or authentication requirements to protect corporate data.