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Don't think of your MOBILE STRATEGY, think of your company's STRATEGY

Richard Rabins
elephant I just came back from the Enterprise Mobility Conference held in Las Vegas last week. The conference is aimed at bringing vendors together with C level executives in corporations and enterprises. A key theme emerged from the conference that can be summed up in the following quote from one of the speakers:

"Don't ask a company what your mobile strategy is - rather ask them what their strategy is?"

The point behind all of this is that companies that embrace mobile computing and deliver information and applications securely in an anytime/anywhere world, will end up with a material competitive advantage. I was encouraged by what I heard and it echoes what we are hearing from the Alpha community.

However, there is the proverbial  elephant in the room

(for those of you who are not familiar with this popular  expression - check out the Wikipedia definition ) Building modern applications today requires an understanding of so many technologies for mobile apps and cloud deployment that it has become a daunting task. Think about it - you need people who are experienced with technologies like: HTLM5, JavaScript, CSS3, Objective C, Java, SQL, Cloud architectures, Puppet, Web Services etc. It is a big ASK to say the least, especially in an environment when there is serious developer talent shortage. What is needed are wizard driven responsive application design environments (that also allow coding) that are much easier to learn, produce results quickly and allow for the use of one code base without giving up power and programability.

That is why we built Alpha Anywhere  - It's time for the elephant to leave the room!

 
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About Author

Richard Rabins
Richard Rabins

Co-founder of Alpha Software, Richard Rabins focuses on strategy, sales, and marketing. Richard also served as CEO of SoftQuad International from 1997 to 2001, when it owned Alpha. In addition to his 30 years with the company, Richard played a key role as co-founder, and served as president and chairman of the Massachusetts Software Council (now the Massachusetts Technology Leadership Council), the largest technology trade organization in Massachusetts. Prior to founding Alpha, Richard was a project leader and consultant with Information Resources, Inc. (IRI), and a management consultant with Management Decision Systems, Inc. Richard holds a master's degree in system dynamics from the Sloan School at MIT, and a bachelor's degree in electrical engineering and master's degree in control engineering from University of the Witwatersrand in Johannesburg, South Africa. He has served on the boards of Silent Systems, Legacy Technology and O3B Networks, and is co-founder of Tubifi www.tubifi.com.

The Alpha platform is the only unified mobile and web app development and deployment environment with distinct “no-code” and “low-code” components. Using the Alpha TransForm no-code product, business users and developers can take full advantage of all the capabilities of the smartphone to turn any form into a mobile app in minutes, and power users can add advanced app functionality with Alpha TransForm's built-in programming language. IT developers can use the Alpha Anywhere low-code environment to develop complex web or mobile business apps from scratch, integrate data with existing systems of record and workflows (including data collected via Alpha TransForm), and add additional security or authentication requirements to protect corporate data.

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