How Developers Can Win Amid 2016 AppDev Budget Cuts

tabletFierceMobile keeps its finger on the pulse of enterprise mobility trends. This week, the publication reported that -- although mobilizing business processes remains important, -- companies are under spending pressure and will cut back on app development spending.

Analyzing a recent Gartner report by Adrian Leow and Van L. Baker (Survey Analysis: How Enterprises Are Tackling Mobile App Development in 2016), reporter Daniel Kobialka writes that:
“The survey of IT and business leaders indicated the average proportion of the overall app development budget dedicated to mobile is 10 percent, which represents a 2 percent decrease from 2015.”

The same survey also revealed:

  • App management fragmentation and rogue apps (a.k.a. shadow IT) remain ongoing problems for many developers

In their report, Gartner analysts ask: “So if developers have to spend 70% of their time getting the integration right, why make compromises on the front end by constraints inherent in prepackaged mobile apps?”  The answer:
“A newer generation of rapid mobile app development (RMAD) products deliver transformed mobile app UIs leveraging virtualization techniques and architectures…”

In a year of global economic uncertainty, developers are being asked to do more with less.  Native apps, with robust features, data integration and responsive design are an expensive and time-intensive way to get the job done. Updating and maintaining multiple native apps only adds to the cost and complexity in the long run

The good news is that native development is no longer the only road to native-quality apps. Developers should take a look at RMAD technologies as a cost-effective way to significantly increase pace of development while keeping costs down and the quality of apps high.

To read how Alpha Anywhere helps developers of all skill levels quickly produce native-quality apps -- with features like data integration, offline capability and full access to device hardware – click here.

To read how Alpha Anywhere and Apperian can help your organization solve the problem of rogue apps, click here.

To read the FierceMobile article, click here.

Read about the Gartner report here.


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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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