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How to Securely Distribute Mobile Apps to 100% of Mobile Workers

Republished with permission from Apperian blog

Written by Stephen Skidmore, Director of Product Marketing at Apperian

Best-in-class companies in enterprise mobility share a common trait: they securely distribute mobile apps to all of their end users. This includes corporate employees, contract workers, and business partners.

In some cases, companies need to quickly distribute a single app (e.g. mobile ERP) to a larger user population. In other instances, a specific enterprise mobile app is targeted at a functional unit such as sales where the app needs to be downloaded onto each field rep’s device within a matter of hours. Or perhaps an app needs to be distributed to a large number of contract workers.

Apperian securely_distribute_apps

Under any of these scenarios, a mobile app must be privately and securely delivered quickly. Administrators who want to avoid the risks associated with using a public app store such as iTunes or Google Play can count on an enterprise app store to distribute enterprise mobile apps without the overhead or intrusion of installing mobile device management (MDM) on a user’s device.

An enterprise app store that provides a familiar, native experience can get the apps that matter into the hands of 100% of a company’s employees since it’s easy to use and doesn’t require user training. Apps that are powered by a private enterprise app store can be inspected and wrappedwith policies.

Also apps contained in an enterprise app store can be auto-signed. Instead of installing an app through a public app store, users activate an app link sent by email, text or through a QR code which automatically install the app on the user’s device.

Powered by a mobile application management (MAM™) platform , enterprise app stores can deliver secure mobile productivity within minutes.

To learn more about the benefits of using an enterprise app store and how Alpha Anywhere works with Apperian, click here.
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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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