The Guardian Highlights Costly Development Mistakes Businesses Sometimes Make in the Rush to Go Mobile

The Guardian newspaper recently ran an article by Benjamin Robbins of Palador, which discussed the mistakes businesses are making as they rush to adopt mobile technologies. Mobilizing workers is a high priority for businesses, but mistakes can lead to more problems than solutions. Robbins's article, "Enterprise mobility: the biggest mistakes businesses make" highlights that business adoption of mobile computing is exposing shortcomings in security, communication, budgeting, strategy and IT. Failing to meet these key features in enterprise-quality mobile apps can lead to costly repercussions. Robbins includes data that show the high price these mistakes can cost companies if they fail to understand or plan for the unique challenges of serving mobile users:

    • Visage Mobile, one in 50 companies get hit with a $15,000 roaming charge every month when companies – or employees – fail to properly manage data charges, particularly when employees travel internationally.
    • Gartner predicts that through 2017, “75% of mobile security breaches will be the result of mobile application misconfigurations, rather than the outcome of deeply technical attacks on mobile devices.” This highlights the misuse of cloud services on misconfigured devices containing sensitive business data.
    • Companies are wasting development money when they don't build a great app with excellent user experience, as Compuware and Equation Research found that 16% of users will try a bad app a second time.
To read the full article, click here.

Avoiding Mobile Business App Mistakes

Mistakes can be costly, but there are ways to avoid them when you develop mobile apps. Each Thursday, Benjamin Robbins co-hosts a twitter chat with Brian Katz about mobility trends. During the #MobileBiz chat on November 4th, participants discussed some of the common mistakes that businesses make when building mobile apps, reaching a common consensus as to the best ways to avoid those mistakes. To learn more about the discussion, click here.
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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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