GDPR Compliance and Important Updates to
Alpha Software Corporation Privacy Policy

Alpha is committed to protecting the privacy of visitors of the Alpha website(s), individuals who register to use the products and services, individuals who register to attend the Company’s corporate or other events, and business partners. The following privacy notices explain our privacy practices related to these activities and how Alpha may collect, use, and/or share personal information.  

Privacy Policy: Alpha is committed to protecting the privacy of those involved in its business. This Privacy Notice is meant to help you understand, among other things, what personal data we collect, why we collect it, and what we do with it.

PRIVACY NOTICE

'Alpha and its affiliated companies and subsidiaries (“Alpha,” “we” or “us”) are committed to protecting the privacy of visitors of the Alpha website(s), individuals who register to use the products and services, individuals who register to attend the Company’s corporate events, and business partners (“Customers”). This Privacy Policy (“Privacy Policy” or “Policy”) describes our privacy practices in relation to the use of Alpha websites (including any customer portal or interactive customer website), its software, services, solutions, tools, and related applications, services, and programs, Alpha Software Transform software, services, website, apps and including attendance of corporate events and research and marketing activities, offered by Alpha (the “Services”) as well as your choices regarding use, access and correction of personal information.

This Privacy Policy describes how we collect, use, disclose and otherwise process personal data collected related to our Services and otherwise in the course of our business activities, including the information practices of the websites that link to this Privacy Policy (“Sites”).

This Privacy Policy does not apply to information collected about Alpha employees, applicants, or other personnel.

The Alpha Sites may contain links to other websites; and information practices and/or the content of such other websites shall be governed by the privacy statements of such other websites.  

Data Relating to Our Customers and Users of Our Sites

Alpha collects information as part of its normal business operations and in the administration of its relationship with Customers and Prospects, which may include personal information.

Business Contact and Customer Relationship Management. We collect and maintain information about our Customers, which may include company name, business contact name and title, phone number, email and other contact details. We may also collect billing address, financial account, credit card information, order details, subscription and license information, and usage details.

Data Submitted on Sites. In order to access or use certain portions of the Sites, to enjoy the full functionality of the Sites, or to conduct or seek to conduct business with us, you may be prompted to provide certain personal data to us, including in the following ways:

• by filling in forms (for example, a “Contact Us” form) on our Sites or at a trade show or anywhere else we conduct business
• by downloading or accessing the Alpha Services
• by downloading documentation like Whitepapers from our Sites
• by subscribing to newsletters or other communications
• by corresponding with us by phone, e-mail or otherwise using our contact details

Typically, the personal data you give us may include name, business affiliation, business address, telephone number, and email address, and any personal details required to resolve any enquiries or complaints.

Third Parties. We may also obtain personal data about Customers from third parties, such as LinkedIn and other publicly accessible sources.

Customer Support and Service. When Customers contact us for support or other customer service requests, we maintain support tickets and other records related to the requests, including any information provided by Customers related to such support or service requests.

Usage Details. We collect information about Customers’ usage of our Services, including IP address, Customer ID, email address, and other usage statistics. We do not collect PII usage details about Customer end users, except as necessary for support or to provide the Services requested by Customers (in which case we are a data processor of such data).

When you visit our Sites, our server automatically collects certain browser or device generated information, which may in some cases constitute personal data, including but not limited to:

• your domain
• your IP address
• your date, time and duration of your visit
• your browser type
• your operating system
• your page visits
• information from third parties
• other information about your computer or device
• or • Internet traffic

Our API service may collect

• Anonymized device identifiers for iOS installs of your app •
• Randomly generated GUIDs for Android installs of your app

Use of Personal Data

The following is an overview of our purposes for using personal data that we process as a data controller. Additional details on how we process your personal data may be provided to you in a separate policy, contract or our terms and conditions.

For individuals in the European Union, our processing (i.e. use) of your personal data is justified on the following legal bases:

• the processing is necessary to perform a contract with you or take steps to enter into a contract at your request
• the processing is necessary for us to comply with a relevant legal obligation
• the processing is in our legitimate interests, subject to your interests and fundamental rights, and notably our legitimate interest in using applicable data to conduct and develop our business activities
• you have consented to the processing

We use the personal data we collect to: 

• conduct and develop our business with you and with others
• process, evaluate and complete certain transactions involving the Sites, and more generally transactions involving Alpha’ Services
• operate, evaluate, maintain, improve and develop the Sites (including by monitoring and analyzing trends, access to, and use of the Sites for advertising and marketing)
• evaluate, improve and develop our Services generally
• customize our Sites to users’ needs
• engage you about events, promotions, the Sites and Alpha Services
• provide you with documentation or communications which you have requested
• correspond with users to resolve their queries or complaints
• provide you with any Services you request
• send you marketing communications, where it is lawful for us to do so; manage, protect against and investigate fraud, risk exposure, claims and other liabilities, including but not limited to violation of our contract terms or laws or regulations

Disclosures

• Law Enforcement or National Security. In accordance with our legal obligations, we may also transfer Customer Data, subject to a lawful request, to public authorities for law enforcement or national security purposes.
• Additional Disclosures. We may also disclose Customer Data (including any personal data), where otherwise required by law.

Children

• The Sites, Services and Portal are not for use by children under the age of 16 years and Alpha does not knowingly collect, store, share or use the personal data of children under 16 years. If you are under the age of 16 years, please do not provide any personal data, even if prompted by the Sites to do so. If you are under the age of 16 years and you have provided personal data, please ask your parent(s) or guardian(s) to notify Alpha and Alpha will delete all such personal data.

Marketing

Where lawful to do so, and subject to your consent where required, we may communicate with Customers (and related business contacts) about our Services. If you wish to unsubscribe from receiving marketing communications, please use the Unsubscribe Link contained the email communication or contact us at custserv@alphasoftware.com to request that we will stop sending you communications. We will then do so immediately.

Security

Alpha aims to safeguard and protect your personal data from unauthorized access, improper use or disclosure, unauthorized modification or unlawful destruction or accidental loss, and Alpha utilizes and maintains certain reasonable processes, systems, and technologies to do so. However, you acknowledge that no environment is completely secure or error-free, and that these processes, systems, and technologies utilized and maintained by Alpha are subject to compromise. Accordingly, we cannot be held responsible for unauthorized or unintended access that is beyond our control. There is no guarantee that your information may not be accessed, disclosed, altered or destroyed by breach of any of Alpha physical, technical or managerial safeguards and we are not responsible for third party circumvention of your privacy settings or Alpha Software’s security measures. You are responsible for maintaining the secrecy of your unique password and account information and for controlling access to your Alpha account.

Retention of Your Personal Data

We apply a general rule of keeping personal data only for as long as required to fulfill the purposes for which it was collected. However, in some circumstances, we may retain personal data for other periods of time, for instance where we are required to do so in accordance with legal, tax and accounting requirements, or if required to do so by a legal process, legal authority, or other governmental entity having authority to make the request, for so long as required.

In specific circumstances, we may also retain your personal data for longer periods of time corresponding to a statute of limitation, so that we have an accurate record of your dealings with us in the event of any complaints or challenges.

External Links

The Sites may contain links to third party sites. Since Alpha does not control nor is responsible for the privacy practices of those websites, we encourage you to review the privacy policies of these third party sites. This Policy applies solely to personal data collected by our Sites or in the course of our business activities.  

Your Rights

Subject to applicable law, you may have some or all of the following rights available to you in respect of your personal data

• to obtain a copy of your personal data together with information about how and on what basis that personal data is processed
• to rectify inaccurate personal data (including the right to have incomplete personal data completed)
• to erase your personal data (in limited circumstances, such as where it is no longer necessary in relation to the purposes for which it was collected or processed); • to restrict processing of your personal data under certain circumstances
• to port your data in machine-readable format to a third party (or to you) when we justify our processing on the basis of your consent or the performance of a contract with you
• to withdraw your consent to our processing of your personal data (where that processing is based on your consent); and • to obtain, or see a copy of the appropriate safeguards under which your personal data is transferred to a third country or international organization.
• We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
• You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Alpha Software Corporation, 70 Blanchard Road, Burlington, Massachusetts, USA, 01803
• If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us at custserv@alphasoftware.com as soon as possible at the above address. We will promptly correct any information found to be incorrect.
• If you contact us regarding Customer Data for which we are a data processor, we will attempt to refer your request to the relevant Customer, and data controller for your personal data.

Alpha Cookie Policy

Please read the following carefully to understand our policies and practices regarding the use of cookies on the Alpha websites (Alpha Website(s) or Website(s)). By using or accessing our Website, you agree to this cookie policy (Cookie Policy or Policy).  This Policy may change from time to time and your continued use of the Website is deemed to be acceptance of such changes.  Please check the Policy periodically for updates.

Cookies

Cookies are small text files that are downloaded to your browser when you visit a website.  Most web pages contain elements from multiple web domains so when you visit www.alphasoftware.com (or other Alpha Websites), your browser may receive cookies from several sources.  This includes third parties that we have hired to provide services on our behalf, such as site analytics, site acceleration, or ad targeting. Local Shared Objects (aka Flash cookies) and local storage in HTML5 may also be used on our website to enhance your experience by, for example, storing your user preferences and settings.  Local Shared Objects are data files similar to browser cookies, but can store more complex data than simple text.  You can manage Local Shared Objects by following the instructions on Adobe’s help site. We use cookies and other technologies to ensure visitors to our Websites have the best possible experience and to provide targeted advertising.  By continuing to visit or use our services, you agree to use of cookies and similar technologies for these purposes.

Types of Cookies Used by Alpha

We use different types of cookies to run Alpha Websites and Services. Some or all of the cookies identified below may be stored in your browser.

Strictly Necessary Cookies

Description: Strictly Necessary cookies are necessary for the operation of our Website. These cookies are essential in helping you to move around our Website and use the features, such as accessing secure areas of the Website or using the shopping basket.

We may use Strictly Necessary cookies to:

• Remember Login credentials
• Identify you as being logged into the Website
• Provide access to protected areas of a Website
• Remember previously entered text so it is not lost if the page refreshes

Performance Cookies

Performance cookies simply help us improve the way our Website works. We utilize these cookies to analyze how our visitors use our Website and to monitor our Website performance. They tell us how people use each page, which ones are most commonly viewed, or whether any errors occurred. This allows us to provide a high-quality experience and quickly identify then fix any issues that arise.

We may use Performance cookies to:

• Store preferences to see which method of linking between pages is most effective
• Enable web analytics to provide anonymous statistics on how our Website is used
• To assist with error management in helping us improve the Website by measuring any errors that occur
• Monitor ad response rates and see how effective our ads are You can delete or manage Performance cookies as instructed in the “How to Manage and Delete Your Cookies” section of this Policy.

Functionality Cookies

We use Functionality cookies to allow us to remember your preferences.

We may use Functionality cookies to:

• Remember settings you have applied such as layout, colors, font sizes and page backgrounds
• Detect if you have already seen a pop-up to ensure it doesn’t get shown to you again
• Process a request from a user to submit a comment or blog or forum post

Targeting Cookies

Targeting cookies help us make sure that the ads you see on our Websites are relevant to you and your interests. Targeting cookies may be placed on your device by our third party service providers that remember you have visited the Website in order to provide you with ads more relevant to you.

We may use Targeting cookies to:

• Collect information about browser habits to target advertising
• Collect information about browser habits to target Website content
• Provide links to social networks

Many of the cookies placed through our Website are session cookies, while others are persistent cookies, and some are “first-party” cookies, while others are “third-party” cookies.

• First-party cookies are those set by a website that is being visited by the user at the time (e.g., cookies placed by www.alphasoftware.com)
• Third-party cookies are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website, this would be a third-party cookie.
• Persistent cookies are cookies that remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.
• Session cookies are cookies that allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Withdraw Your Consent at Any Time

If you do not wish to accept cookies in connection with your use of our Websites, you will need to delete, and block or disable cookies via your browser settings; see below for more information on how to do this. Please note that disabling cookies will likely affect the functionality of our Websites.

How to Manage and Delete Your Cookies

Most internet browsers are initially setup to automatically accept cookies.  Unless you have adjusted your browser settings to refuse cookies, our system will issue cookies when you direct your browser to our Website.  You can refuse to accept cookies by activating the appropriate setting on your browser.  Please be aware that restricting the use of cookies will impact the functionality of our Website.  As a result, you may be unable to access certain parts of our Website or use some of our products and/or services.

More info. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.

Do Not Track

Our system may not respond to Do Not Track requests or headers from some or all browsers. To learn more about the use of cookies or other technologies to deliver more relevant advertising and your choices about not having this information used by certain service providers, please click (http://www.aboutads.info/choices/) (for users in the United States) or (http://youronlinechoices.eu/) (for users in the European Union).

Targeting Cookies

For cookies that track activity in connection with targeted advertising, you can opt-out of third party targeting cookies on the Digital Advertising Alliance’s consumer choice page or the Network Advertising Initiative’s consumer choice page or the European Interactive Digital Advertising Alliance consumer choice page.

Additional Information about Targeting Cookies

More information about third party analytics and ad networks that may operate on our Website is provided herein.  For a more complete description and list of the third party cookies that we currently use on the Site, please contact Alpha at custserv@alphasoftware.com Please Note:  We may change the cookies we use at any time; while we will try to update this list within a reasonable time frame, this list may not always be totally up-to-date.

LinkedIn. For more information about what LinkedIn collects please see: https://www.linkedin.com/legal/privacy-policy  

Google. For more information about what Google collects and to opt out of interest-based advertising, please see: https://support.google.com/ads/answer/2662922?hl=en&ref_topic=7048998

Facebook Connect. For more information about what Facebook collects when you use Facebook buttons on our website, please see: https://www.facebook.com/about/privacy/

Twitter.  For more information about what Twitter collects when you use Twitter buttons on our website or visit pages on our Site that include these buttons, please see: https://twitter.com/en/privacy

Google Analytics, Adwords and Remarketing. For more information about Google Analytics cookies, please see help pages and privacy policy of Google Inc. (Google) at: https://www.google.de/intl/en_uk/policies/ and https://developers.google.com/analytics/devguides/collection/analyticsjs/help

Google Analytics is a web analytics service provided by Google to help us analyze how users use the Website. The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA.  Google will not associate your IP address with any other data held by Google.

Google has developed the Google Analytics opt-out browser add-on; if you want to opt out of Google Analytics, you can download and install the add-on for your web browser at: https://tools.google.com/dlpage/gaoptout?hl=en-GB Hubspot: For more information about what Hubspot collects when you use Hubspot buttons on our website or visit pages on our Site that include these buttons, please see: https://www.hubspot.com/data-privacy/gdpr and https://www.hubspot.com/data-privacy/

Submitting GDPR Requests

Please submit all GDPR Privacy Requests to:  AlphaPrivacyRequests@alphasoftware.com.