Business Use of Mobile Technology: Text Messaging

Amy Groden-Morrison

[Guest Post by Sophorn Chhay at Trumpia]

According to Pewter Research Center, 97% of Americans use text messaging daily. It's actually being used more frequently than any other app on their smartphone.

Text messaging is being used more frequently than any other app on Americans smartphones.

Consumers like using the default SMS feature on their phone because it makes their life easier.

As app developers you need to focus on improving your customers' experience by making their lives easier as well.

Two quick tips:
1. Tailor the content to their personal experience

2. Remove the number of steps it takes to perform a specific action

Please take a look at the infographic below provided by Trumpia on how text messaging is making an HR professional's life easier. Take this information and see how you can leverage this data to make your mobile apps more compelling and useful for your end users, including HR professionals.

Infographic: How Can SMS Benefit HR? (Source: Trumpia)

Infographic: How Can SMS Benefit HR? (Source: Trumpia)

Sophorn Chhay is the marketing guy at Trumpia, the most complete SMS software with mass sms messaging, smart targeting and automation.

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About Author

Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

The Alpha platform is the only unified mobile and web app development and deployment environment with distinct “no-code” and “low-code” components. Using the Alpha TransForm no-code product, business users and developers can take full advantage of all the capabilities of the smartphone to turn any form into a mobile app in minutes, and power users can add advanced app functionality with Alpha TransForm's built-in programming language. IT developers can use the Alpha Anywhere low-code environment to develop complex web or mobile business apps from scratch, integrate data with existing systems of record and workflows (including data collected via Alpha TransForm), and add additional security or authentication requirements to protect corporate data.