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Study Finds Mobile Improves Employee Productivity and Loyalty

The EconomistCompanies pay lip service in saying that deploying mobile technology and apps improves employee performance, but when it comes to proving it, they typically don't have real data to back it up. Now, a new study makes it clear: Mobile yields measurable, sizable business benefits in employee engagement, productivity, loyalty, and more.

The global study done by the Economist Intelligence Unit, titled "Mobility, Performance and Engagement" surveyed 1,865 employees around the globe, and found that companies who employees rate as mobile pioneers see rises in productivity (16%), creativity (18%), satisfaction (23%) and loyalty (21%) compared to organizations rated poorly at supporting mobile technology.

The Numbers Tell the Mobile Story

Employees say that mobile offers them big benefits - and their employers' reap benefits as well. Sixty percent of employees surveyed said mobile technology makes them more productive. Forty-five percent of employees said mobile make them more creative.

One of mobile's biggest benefits, employees report, is the ability to work anytime, anywhere. Forty-nine percent of employees said this has the greatest impact on improving their productivity, while 38% said it has the greatest impact on how satisfied they are with their employer.

Mobile helps collaboration, and employees value that. Effective collaboration was rated the most important factor affecting creativity (38%). An additional one-third of respondents said it has the greatest impact on their loyalty. Also important is employees' access to information via mobile, with 42% of employees reporting that the ability to access information quickly and easily has the greatest impact on their productivity.

Pete Swabey, Sr. Editor, Economist Intelligence Unit

Pete Swabey, senior editor at The Economist Intelligence Unit summarized the report's findings in this way: "This report proves that CIOs have the opportunity to use their mobile technology strategies to influence the employee experience - and therefore the productivity, creativity, loyalty and satisfaction of their workers. This is a departure from the usual target outcomes of efficiency and cost optimization, and allows IT to make a more meaningful contribution, both to the strategic ambitions of the organization and to the lives of its workers."

Read the full report.

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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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The Alpha platform is the only unified mobile and web app development and deployment environment with distinct “no-code” and “low-code” components. Using the Alpha TransForm no-code product, business users and developers can take full advantage of all the capabilities of the smartphone to turn any form into a mobile app in minutes, and power users can add advanced app functionality with Alpha TransForm's built-in programming language. IT developers can use the Alpha Anywhere low-code environment to develop complex web or mobile business apps from scratch, integrate data with existing systems of record and workflows (including data collected via Alpha TransForm), and add additional security or authentication requirements to protect corporate data.