Mobile App Predictions

Here's what to expect in your next business apps.In the current move to remote work environments, the need for apps that work on a range of desktops, laptops, tablets and smartphones will only increase. Mobility will no longer be a new initiative or project, but a daily routine across the business, as employees, contractors, partners and customers demand dependable mobile solutions for their daily business interactions and workflows.

Gartner analysts make mobile app predictions, including hyperpersonal app experiences and task-based apps that trigger events.

Despite the high demand for mobile solutions right now, many companies still feel growing pains. One Gartner report, predicted predicted that 70% of software interactions in enterprises would be on mobile devices by 2022. As users favor mobile devices, the

preference for task-focused mobile experiences will rule the day. Organizations and development teams will need to become more agile to respond to evolving mobile requirements:

    • “By 2020, over 50% of consumer mobile interactions will be in contextualized, "hyperpersonal" experiences based on past behavior and current, real-time behavior.”
    • “By 2021, 50% of apps will trigger events for users, thereby making them more efficient.”
Gartner analysts predict that in response, enterprises will expand their use of mobile development tools and move to establish dedicated DevOps teams.

Gartner clients can read the full report.

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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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