Need More Business Apps? Democratize App Development

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Need More Business Apps? Democratize App Development


Are there mobile and web app developers hiding in your line of business areas?

Are there mobile and web app developers hiding in your line of business?


Developers are hearing it from more parts of their organizations: "We need an app(s)!"

In fact, Gartner predicts 20 million apps will be built by 2018, yet also insists that development is currently unable to manage that workload.

Organizations need more business apps than ever before and they need them NOW. The backlog of new apps or existing apps needing updates is only growing and IT is strapped to meet demand. Experienced mobile developers are hard to find and hire and the talent to build these apps isn’t already in your organization -- or is it? You may be surprised to learn that your biggest mobile app producers are already hiding in your organization today.

Our new whitepaper explains how companies without experienced mobile developers are succeeding amid the mobile app explosion with the teams they already in place at their organizations.  They're doing this by empowering line of business users to build basic web and mobile business apps, with the knowledge that IT or an experienced developer can add any necessary code at any time. This is knowns as the democratization of app development or called "citizen development" by analysts at such IT firms as Gartner.

"The Democratization of Mobile and Web App Development" whitepaper provides:

      • Predictions for how many business apps enterprises will need to build in the coming years
      • Practical examples of line of business domain experts building enterprise apps
      • What your organization must do to empower line of business employees to build apps
      • Important requirements that must be met for line of business development to be successful
Want to get more apps built with the team you have today? This is the guide for you.  Download the whitepaper here.
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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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