Alpha Software Blog

Alpha Anywhere "Developer2Developer" Interview Series: Alex Collier

At Alpha Software, we understand how important it is for developers seeking high productivity to select the right standards-based development platform for their low-code mobile app development and deployment needs. The Developer2Developer Interview Series provides raw product experience insights from real-world users of Alpha Anywhere.

This week, Alpha Software released the second video in its new YouTube "Developer2Developer" Interview Series. The series is designed to give developers considering Alpha Anywhere an unbiased review of the software and the company behind it from developers using the software on a daily basis.  

Bob Moore VP of Mobile at Alpha SoftwareIn the second interview, Alpha Software's Vice President of Mobile Bob Moore, interviews Alex Collier, director of AC Business Apps. Based in Perth, Australia, Collier's business helps clients digitally transform their business operations. This includes modernizing operations from Excel spreadsheets to powerful business apps that improve their business performance.

During the video, Moore and Collier share their perspectives on how they first got into development and the various languages they've used over the years. Collier explains how he first encountered Alpha Anywhere, and how he easily learned the product and has made an effort to deeply understand all its features and capabilities.

In discussing the strengths of the Alpha Anywhere platform, Collier comments, "If I was gonna build something, this is what I would build, essentially."

Alex Collier

Collier discusses his experiences providing product feature recommendations directly to the engineering team and seeing those improvements appear in the product days later. Collier discusses a recent call about adding advanced authentication features with the engineering team and explains, "Now it only takes one or two hours and you have a working system with user authentication and more -- brilliant." 

Collier gives the product praise for its unique ability to give developers productivity while remaining flexible and not boxing them in. "It's a system for massive productivity...You never get stuck"

Moore also asks Collier about his cutting-edge work with NodeJS, React, Python and Delphi. Collier discusses how he's using the tools to create native-like UI. He discusses how he uses both Windows and Mac machines for development work.

Moore also interviews Collier about app deployment using Alpha Anywhere. Collier discusses deploying to the cloud and shares how impressed he is with Alpha Cloud and the work that VP of Research & Development Kurt Rayner has put into the product.

Alex Collier Developer2Developer

You can view the full interview below. (If you are an existing Alpha Software customer and want to be considered for an interview, please contact 

YouTube Alpha Software Developer to Developer Interview #2:
Alex Collier, AC Business Apps

Key moments:
(0:00) Introduction and Alex's experiences in his early career as a Excel developer
(5:32) Bob Responds about his experiences with early internet development in the 90s
(7:19) "I found Alpha In 2002" - Bob Moore
(8:05) Alex responds about when Alpha became an important tool in his life
(9:45) Alex explains how the Alpha team is responsive to the needs of their clients
(11:45) "It's a system for massive productivity" - Alex Collier
(12:53) Bob reflects on the ability to directly communicate with Alpha Developers
(13:18) Bob queries Alex about his recent experience with Node.js
(14:45) Alex explains Node.js compatibility in Alpha
(15:35) "i use node.js is because there's a massive open source community and libraries"
(17:23) How do React, Python, and Delphi play into your development?" - Bob
(19:08) For mobile you use Android Studio and xcode. Are you developing on a mac?" - Bob
(21:44) Xcode, Android Studio, and Chrome Debugger really make life easier as a mobile developer
(22:44) "How do you deploy?" - Bob
(24:14) "Do you have any closing comments to new developers using Alpha?"


If you are an existing Alpha Software customer and want to be considered for an interview, please contact

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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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The Alpha platform is the only unified mobile and web app development and deployment environment with distinct “no-code” and “low-code” components. Using the Alpha TransForm no-code product, business users and developers can take full advantage of all the capabilities of the smartphone to turn any form into a mobile app in minutes, and power users can add advanced app functionality with Alpha TransForm's built-in programming language. IT developers can use the Alpha Anywhere low-code environment to develop complex web or mobile business apps from scratch, integrate data with existing systems of record and workflows (including data collected via Alpha TransForm), and add additional security or authentication requirements to protect corporate data.