Forrester Research Uncovers the Truth About Which Platforms Mobile App Developers Target

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Forrester Research Uncovers the Truth About Which Platforms Mobile App Developers Target


Arguing which mobile app platform is the most popular among developers can be like debating religion --- much heat, little light, and even less information. But if you want to know the truth about which platforms are the most popular, there is an answer --- Forrester’s recent developer survey, “Brief: 2015 Mobile App Developer Platform Preferences” by Jeffrey Hammond and Christopher Mines at Forrester.
AndroidThe first finding probably won’t surprise you --- application developers increasingly are turning to mobile. Forrester surveyed developers of all kinds in 10 countries and found that 41% have developed for mobile in the past two years, up a full 10% from last year’s survey.

Worldwide, Android phones are supported by more developers than iOS by a wide margin --- 70% to 51%. Last year, Android was more widely supported, as well. There was one significant change in this year’s survey from last year’s. In 2014, Android was the most supported in every region of the world, but in 2015 iOS phones lead Android phones in developer support by a 68% to 63% margin in the U.S. Everywhere else in the world, Android still leads in 2015.

When it comes to tablets, the results are similar. Worldwide, more developers write for Android tablets than for the iPad by a 54% to 44% margin. However, in the U.S., the iPad beats Android tablets in developer support by a 60% to 44% margin.IOS Logo

As with last year’s survey, iOS and Android are the two most popular platforms by a wide margin. But this year, Forrester found that Windows Phone has been showing surprising strength. More than one out of every three developers now targets Windows Phone, according to Forrester’s research. Windows Phone is particularly strong in Brazil, where it’s supported by 44% of developers. And there may be even more good news on the horizon for Windows Phone. Forrester concludes:

“Windows Phone may be an afterthought for many developers — but it has separated itself from the rest of the second tier of the mobile platform pack. Microsoft’s move to a unified, cross-device OS with Windows 10 will reduce targeting costs further in 2016 and beyond.”

As for other mobile platforms, including Bada, BlackBerry 10, Firefox OS, and Tizen, Forrester says they’re a mere afterthought. They all lost ground with developers in 2015. Says Forrester: “Barring an unforeseen increase in their device market shares going forward, we can’t see them as anything other than niche players at best.”

To read Forrester’s related advice for CIOs in charge of mobile app development for their organizations, click here.

To read the full Forrester survey, click here.

To read how responsive app design can help your development team to develop for the most popular platforms like Android and iOS, click here.
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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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