Mobile delivered $43 billion in benefits to Australia in 2015

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Mobile delivered $43 billion in benefits to Australia in 2015


There's an ongoing debate about whether mobile technology really delivers big business benefits, or if its impact has been overblown. Now a new study about its impact on Australia makes it clear: The benefits are very real, and they're very big, an estimated $43 billion in 2015, according to the study.

Source: "Mobile Nation 2016:Driving Workforce Participation and Productivity"

Source: "Mobile Nation 2016:
Driving Workforce Participation and Productivity"


The "Mobile Nation: Driving Workforce Participation and Productivity" study, prepared by Deloitte Access Economics and commissioned by the Australian Mobile Telecommunications Association (AMTA), found that mobile technologies led to the Australian economy being $42.9 billion larger than it would have been if the technologies hadn't been used. That's made up of $34 billion in long-term productivity, and $8.9 billion generated by additional workforce participation. Those are particularly large numbers when you consider their percentage of the Australian economy: A combined 2.6% of GDP.

Increased workforce participation because of mobile

Mobile technologies have increased workforce participation because they allow people to work remotely and to meet personal commitments when they're at work, the study concludes. It found that:

    • A total of 65,000 full-time equivalent jobs were supported by the increased GDP attributed to workforce participation, which is equivalent to 1% of the Australian economy's total employment.
    • People surveyed work 0.6 more hours a week because of the benefits of mobile technology
    • Twenty-nine percent of people say they work from home at least some of the time
    • Almost 15% of people would be working fewer hours if they could not work remotely
Deloitte Access Economics partner Ric Simes notes that "Mobile has had a transformative impact on both productivity and labor force participation…Mobile allows employees to make more productive use of time, work more efficiently with productivity-enhancing tools such as mobile apps, and also allows more people to work, facilitates working more paid hours, and allows people to stay engaged and connected, thereby improving participation in the workforce."

To read an article from ITWire about the report, click here. To download the full report, click here.

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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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