The Guardian Highlights Costly Development Mistakes Businesses Sometimes Make in the Rush to Go Mobile

The Guardian newspaper recently ran an article by Benjamin Robbins of Palador, which discussed the mistakes businesses are making as they rush to adopt mobile technologies. Mobilizing workers is a high priority for businesses, but mistakes can lead to more problems than solutions. Robbins’s article, “Enterprise mobility: the biggest mistakes businesses make” highlights that business adoption of mobile computing is exposing shortcomings in security, communication, budgeting, strategy and IT. Failing to meet these key features in enterprise-quality mobile apps can lead to costly repercussions. Robbins includes data that show the high price these mistakes can cost companies if they fail to understand or plan for the unique challenges of serving mobile users:

  • Visage Mobile, one in 50 companies get hit with a $15,000 roaming charge every month when companies – or employees – fail to properly manage data charges, particularly when employees travel internationally.
  • Gartner predicts that through 2017, “75% of mobile security breaches will be the result of mobile application misconfigurations, rather than the outcome of deeply technical attacks on mobile devices.” This highlights the misuse of cloud services on misconfigured devices containing sensitive business data.
  • Companies are wasting development money when they don’t build a great app with excellent user experience, as Compuware and Equation Research found that 16% of users will try a bad app a second time.

To read the full article, click here.

Avoiding Mobile Business App Mistakes

Mistakes can be costly, but there are ways to avoid them when you develop mobile apps. Each Thursday, Benjamin Robbins co-hosts a twitter chat with Brian Katz about mobility trends. During the #MobileBiz chat on November 4th, participants discussed some of the common mistakes that businesses make when building mobile apps, reaching a common consensus as to the best ways to avoid those mistakes. To learn more about the discussion, click here.