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The 10 Most Important End-User Features For Enterprise Mobile Applications

What are the most important enterprise mobile application features that end users are crying out for? We've got the answer based on data from nearly 2,000 developers on lessons they've learned building recent enterprise mobile apps.

The information is based on a Bock & Company survey, commissioned by Alpha Software, to find out what developers think about mobile app development. The survey entitled, "Enterprise Developers Rank Critical Requirements for Success in the Coming Mobile App Explosion," will help any developer looking to build enterprise mobile applications. This is the third and final blog in a series about the survey.

Our first blog article focused on what critical features developers are building into their apps. This second blog article examines the other key aspect of mobile apps: what end-users believe are the most important features and capabilities of an enterprise app.

What Enterprise Users Are Looking for in Great Mobile Apps

Developers are ideally suited for finding out what people want in the perfect enterprise mobile app, because as the survey points out, "They learn first-hand what elements are critical to success for the line-of-business, providing unique insights into features and functions that mobilize digital experiences."

The survey asked developers to identify the most important end user requirements for mobile apps, and to then rank them in order of importance. Here are the ten cited as most important.

End Users' Features for Mobile Apps

The most important overall was that the application be intuitive and easy to use, cited by 92% of developers.

Next in importance were a cluster of features that focus on productivity and data capture. Eighty-four percent of developers said that the app must "capture data to increase accuracy." An equal number said that the application should "make mobile workers more productive." And 80% rated the ability to "capture data to reduce lag times" as being important to their customers.

Next in importance was that a mobile application "support multiple platforms," (71% of respondents). A nearly equal number, 70%, said that the ability to "deliver low-cost apps with measureable ROIs" is important to end-users.

The final four capabilities rated as important were all advanced technical features:

    • 47% said the app should access data in the cloud
    • 38% said the app should track location
    • 34% said the app should support mobile payments
    • 22% said geofencing is important
View the full results of the survey.

Read the first article in this series about the commissioned Bock & Company developer survey: "Survey Results: Developers' Must-Have Features in Enterprise Mobile Applications."
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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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The Alpha platform is the only unified mobile and web app development and deployment environment with distinct “no-code” and “low-code” components. Using the Alpha TransForm no-code product, business users and developers can take full advantage of all the capabilities of the smartphone to turn any form into a mobile app in minutes, and power users can add advanced app functionality with Alpha TransForm's built-in programming language. IT developers can use the Alpha Anywhere low-code environment to develop complex web or mobile business apps from scratch, integrate data with existing systems of record and workflows (including data collected via Alpha TransForm), and add additional security or authentication requirements to protect corporate data.