2017 Mobile App Development Predictions

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2017 Mobile App Development Predictions


Looking ahead to 2017, all signals indicate that the need for apps that work on business devices will only increase. Mobility will no longer be a new initiative or project, but a daily routine across the business, as consumers, partners and employees demand mobile solutions for their daily business interactions and workflows.

Despite a “mobile as usual” approach, many companies still feel growing pains as they go mobile. The new Gartner report “Predicts 2017: Mobile Apps and Their Development” expects that 70% of software interactions in enterprises will be on mobile devices by 2022. As users favor mobile devices, the preference for task-focused mobile experiences will rule the day. Organizations and development teams will need to become more agile to respond to evolving mobile requirements:

    • “By 2020, over 50% of consumer mobile interactions will be in contextualized, "hyperpersonal" experiences based on past behavior and current, real-time behavior.”
    • “By 2021, 50% of apps will trigger events for users, thereby making them more efficient.”
Gartner analysts predict that in response, enterprises will expand their use of mobile development tools and move to establish dedicated DevOps teams.

Gartner clients can read the full report here.

To learn how Alpha is helping developers become more agile, click here.
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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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