7 Mobile Facts You Need to Know for 2017

Blog



7 Mobile Facts You Need to Know for 2017


Mobile Facts to Know in 2017

Mobile Facts to Know in 2017


With 2017 upon us, it’s time to make your plans for mobile development this year. To help you make sure you’ve got the right development and marketing strategy, we’ve rounded up seven mobile facts you need to know. (We picked what we feel are the top 7 points from a longer blog post by Ramona Sukhraj with even more facts to help you --- 31 mobile marketing statistics to help you plan for 2017. So if you want more details, head there.)

    • Sixty-one percent of people won’t bother visiting to a mobile website they’ve had trouble accessing. And even worse than that, 40% will instead head to a competitor. This is according to Google, says a McKinsey report. That means not just that you need to design better, but you should do user testing as well to see which ones are the easiest for them to access.
    • Forty percent of mobile searches are about something local. That’s according to the Google Mobile Moments Study. The message to you: Even if you’re a small business you need a mobile strategy and a web site that display well on mobile devices.
    • Sixty-eight percent of companies use mobile in their overall marketing strategies. So says a report by Salesforce. So if you aren’t using mobile for marketing, you’re being left behind. If you are using mobile for marketing, you should redouble your efforts.
    • Mobile advertising will account for 72% of all digital ad spending in the U.S. by 2019. That’s according to a report by Marketing Land. So, if your company gets any digital ad revenue, it’s time to focus on mobile so you can go where the money is.
    • Eight-three percent of mobile users believe that it’s very important that they have a seamless experience across all mobile devices. That means you need to build apps for all the important mobile platforms, including the web. And the apps need to look and work the same everywhere. If you’re looking for a great tool to build mobile apps that that do that, check out Alpha Anywhere.
To see how 3,000 companies around the world handle their mobile challenges with Alpha Anywhere, click here.

For two more articles on 2017 mobile app predictions you should know, read: "'Write-Your-Own-Apps' (By Citizen Developers) Is the Next Big Trend" , "Mobile Will Eat the World in 2017, Says Forrester", and "Why Artificial Intelligence Will Be Big in Mobile App Development 2017."
4 Reasons Why HTML5 Is the Way to Go for Mobile App Development
Alpha Anywhere Review: From One Business User

About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

Related Posts
How to Reengineer Yourself as a Mobile Developer
How to Reengineer Yourself as a Mobile Developer
Updating Mobile Apps Just Got WAY Easier
Updating Mobile Apps Just Got WAY Easier
How to Personalize your Mobile Apps to Increase Retention Rates
How to Personalize your Mobile Apps to Increase Retention Rates

Comment

Subscribe To Blog

Subscribe to Email Updates