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Business Models Can Power Up Your Digital Transformation

Transform business with digital transformationIn the digital age, digital transformation initiatives often flounder because they haven’t been clearly thought out, don’t have the right kind of up-front commitments, and don’t have the right leadership in place. According to Peter Bendor-Samuel, CEO of Everest Group, a management consulting and research firm, “A whopping 73 percent of enterprises failed to provide any business value whatsoever from their digital transformation efforts, according to an Everest Group study last year. Furthermore, 78 percent failed to meet their business objectives. Put another way, only 22 percent achieved their desired business results.”

It needn’t be that way, according to a Gartner study, “Leverage Business Models to Guide Digital Business Transformation.” In order to create effective digital transformations, the study says, “Executive leaders tasked with driving digital business transformation must use business models to increase the odds of success by holistically identifying, evaluating and refining new value propositions, customer segments, capabilities and financial opportunities.”

Among the study’s key findings are that enterprises need to transform their business models in order to do “new things in new ways that create net-new value for employees, customers, citizens and business ecosystem partners.” In practice, it says, executives must “Establish the level of urgency for business model change by identifying catalysts for change such as smaller returns on productivity investments, growth targets that exceed current product capabilities and industry disruption.”

In effective digital transformations, business strategies and business processes both need to be transformed to create a truly digital business. The report says that doing this requires using “business models to build a complete picture of the elements needed for digital business transformation.”

Key is that executives identify and favor new digital capabilities that not only deliver digital optimization immediately, but also enable digital business transformation in the future. Doing that requires that executive leadership “Work with key allies across the business, such as the head of corporate strategy or a digitally savvy cross-functional leader, to brainstorm and build leadership momentum for change.”

And while Gartner suggests the executives must move as quickly as possible with their digital transformation efforts, the study warns that the efforts must be carefully crafted as well. Its final recommendation is this: “Reduce the risk of digital business transformation by using business models to develop options, plan pilot projects, analyze results and make refinements.”

The Best Platform for Effective Digital Transformation

digital transformation softwareAlpha Software digital transformation software is ideal for companies of all sizes that want to build powerful business applications and apps to transform their businesses. Alpha TransForm software helps business users craft online or offline mobile apps in minutes that utilize the latest mobile features (camera, GPS, etc.) for fast, accurate data capture. Alpha Anywhere software has the unique ability to rapidly create mobile-optimized forms and field apps that can easily access and integrate with any database or web service and can exploit built-in role-based security or robust offline functionality. Try building apps for free with Alpha Software technology.

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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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The Alpha platform is the only unified mobile and web app development and deployment environment with distinct “no-code” and “low-code” components. Using the Alpha TransForm no-code product, business users and developers can take full advantage of all the capabilities of the smartphone to turn any form into a mobile app in minutes, and power users can add advanced app functionality with Alpha TransForm's built-in programming language. IT developers can use the Alpha Anywhere low-code environment to develop complex web or mobile business apps from scratch, integrate data with existing systems of record and workflows (including data collected via Alpha TransForm), and add additional security or authentication requirements to protect corporate data.