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Digital Transformation Leads the Way to COVID-19 Recovery

Recovery and digital transformationEven though we’re still in the midst of the COVID-19 pandemic, smart companies are already looking at towards a business recovery.

Multiple experts say digital transformation is the key to that recovery.

But saying you want to use digital technologies to transform your company is one thing. Actually doing it is another entirely.

You can find great advice on how to do it from the McKinsey article, “The digital-led recovery from COVID-19: Five questions for CEOs.”

The article covers everything from business models to business operations to operating models. It goes beyond that as well, and offers advice on the best digital investments, and even how to find the best digital talent.

Upfront it notes, “We believe the COVID-19 crisis is likely to significantly accelerate the shift to digital and fundamentally shake up the business landscape.”

It goes on to say, “Even before COVID-19 hit, 92 percent of companies thought their business models would need to change given digitization. The companies listed on the S&P 500 Index have an average age of 22 years, down from 61 years in 1958.”

As a first step in digital transformation, McKinsey says companies need to “to take a step back and reassess their road maps (the coordinated and detailed plans for what needs to be done, by whom and when, from the leadership level down to the front line) as well as the assumptions about value and feasibility underlying them.”

Once the road map is set, they need to build an entirely new way of tackling problems for the digital age. In McKinsey’s that needs to be “fully agile with microservice architecture and entrepreneurial talent.”

Next, executives should “accelerate the metabolic rate of their business” using that new architecture. This requires constant testing measuring and recalibrating what they’re doing.

And it means “building support for agile now by calling attention to the ways in which work has improved as well as by identifying processes and incentives that can hardwire the benefits.”

Companies need to also carefully examine in which technologies to invest. And perhaps the most important point there is to change how they examine costs. The article says, “too often the overriding factor when it comes to technology has been cost. CEOs have a leading role to play now in expanding that definition to include value creation as well as flexibility, cybersecurity, and resiliency.”

Finally, the article says, organizations also must develop “a talent road map that’s as detailed as a technology one.” That will make it much easier to build a workforce built for the digital age.

The Best Platform for Accelerating Digital Transformation

The article didn’t cover the importance of choosing the right platform for accelerating digital transformation. But that’s key to building a truly digital company.

There’s a way to accelerate digital transformation at your company while still holding down costs: Use low-code and no-code development tools. They speed digital transformation by tapping the power of citizen developers as well as increasing the productivity of IT.


Alpha Software products are ideal for companies of all sizes that want to build powerful business applications and apps to digitally transform their businesses.

Alpha TransForm is the only platform that allows one to build offline-capable enterprise mobile data capture apps in hours versus weeks (required by low-code development platforms).

Alpha Anywhere is the top-rated low code development and deployment platform for building enterprise grade desktop web and robust offline-capable mobile applications rapidly. You can build apps for free with Alpha Anywhere Community Edition and deploy for as little as $99/month on Alpha Cloud.

To speak to someone from Alpha, to get a demo or to ask questions, simply email

Get employees screened for COVID-19 and back to work with the AlphaMED Workplace Wellness App.

Help students return to school with the Back to School App.

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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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The Alpha platform is the only unified mobile and web app development and deployment environment with distinct “no-code” and “low-code” components. Using the Alpha TransForm no-code product, business users and developers can take full advantage of all the capabilities of the smartphone to turn any form into a mobile app in minutes, and power users can add advanced app functionality with Alpha TransForm's built-in programming language. IT developers can use the Alpha Anywhere low-code environment to develop complex web or mobile business apps from scratch, integrate data with existing systems of record and workflows (including data collected via Alpha TransForm), and add additional security or authentication requirements to protect corporate data.