Mobile Marketing Watch recently invited me to offer insight from Alpha Software on trends in the mobile app development market. As VP of Marketing, I see more and more organizations coming to Alpha Software because they are facing intense pressure to mobilize business processes, but so far have lacked the experience, budget and staff to make it happen. In addition, I regularly speak with industry analysts who report a widening gap between companies’ intent to take business processes mobile and their ability to get the job done.
In the article, "What’s Holding Mobile Back?", I share insightful data from Forrester, Gartner and IDC on the stark reality at many enterprises and why this is occurring. Here’s a sample of the type of data included in the article:
- Gartner research indicates that demand for mobile apps will grow at least 5X faster than IT organizations capacity to deliver
- IDC research indicates that 30% of the apps enterprises deployed in the last 12 to 18 months failed
- IDC research indicated that the top problems companies face in getting mobile apps to market involve security and compliance issues, linking mobile platforms to existing databases, and development taking too long
Do you agree with this industry data? What are your key challenges around mobile app development? Is your organization moving to Low-Code or RMAD platforms? Please share the article within your networks to generate discussion and connect with me on twitter with your thoughts: @agmorriso
Read the full article "What’s Holding Mobile Back?"