Mobile Center of Excellence - Tips for Success

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Mobile Center of Excellence - Tips for Success

A Mobile Center of Excellence is a great way to solve mobile business and development challenges. Get the most out of your Mobile Center of Excellence.
A Mobile Center of Excellence is a great way to solve mobile business and development challenges. Read the tips below and links to additional reports and research on how to get the most out of your Mobile Center of Excellence.

A Mobile Center of Excellence (MCoE) is a great way for mid-sized to large companies to solve their mobile challenges, such as slow and inefficient mobile app development, poor mobile app design and uptake, and more. A Mobile Center of Excellence can dramatically speed up app release time, reduce the number of technologies in use, define proper standards, insure proper QA and testing and spread best practices. Read how to get the most out of your Mobile Center of Excellence.

Establishing a Mobile Center of Excellence is one thing, but getting the most out of it is another thing entirely. For example, research has shown that 30% of mobile projects in companies entirely bypass their Mobile Center of Excellence, despite having a corporate mandate in place. So I’ve got advice on how you can make sure your Mobile Center of Excellence succeeds.

The first comes from a blog by Glenn Gruber of Propelics, “Top 11 Enterprise Mobile Center of Excellence (MCoE) metrics.” The most basic point he makes is a very important one: Companies need to decide on the metrics that they’ll use to determine how successful or unsuccessful their Mobile Center of Excellence is. I won’t go into every one of the 11 metrics he proposes. But following are among the most important:

Number of app ideas and number of apps built. A Mobile Center of Excellence needs to be proactive, and engage with the rest of the company about the best way to use mobility. Doing that will lead to plenty of new ideas coming from people who know the most about the business. So the sheer volume of app ideas will give you a sense of how engaged the rest of the company is with mobile. And the number of apps built is important, because that’s a prime reason that a Mobile Center of Excellence exists.

ROI of the app portfolio. Does the entire portfolio of apps pay off? What benefits does the company get from them, and at what costs? Make sure to include all benefits, including “soft” ones like increases in customer loyalty.

Adherence to standards. A Mobile Center of Excellence needs to establish mobile standards such as development and testing tools, coding standards and more. But it needs to do more than just set them: It should also track whether they’re being followed.

Customer satisfaction. This should focus on internal customers — the lines of businesses and departments that use or request apps. Find out how they feel about the Center. In Gruber’s words, ask questions to “get a sense for how the Mobile Center of Excellence is perceived. Easy to work with? Perception of expertise? Design capability (if that’s in your purview)? Create an improvement plan for any areas your Mobile Center of Excellence receives low scores in.”

I’ve got other advice on how to get the most out of a Mobile Center of Excellence in my blog posts, “Best Practices for a Successful Mobile Center of Excellence," and "How to Set Up a Mobile Center of Excellence."

For an even deeper dive on Mobile Center of Excellence enterprise research, advice from analysts, Mobile Center of Excellence case studies, and a list of the 10 best practices for a successful Mobile Center of Excellence,  download the Best Practices for a Successful Mobile Center of Excellence Whitepaper.
For an even deeper dive on Mobile Center of Excellence enterprise research, advice from analysts, Mobile Center of Excellence case studies, and a list of the 10 best practices for a successful Mobile Center of Excellence, download the Best Practices for a Successful Mobile Center of Excellence Whitepaper.

For an even deeper dive, we’ve aggregated extensive Mobile Center of Excellence enterprise research, advice from analysts, and Mobile Center of Excellence case studies into a major report that includes a list of the 10 best practices for a successful Mobile Center of Excellence.  Download the Best Practices for a Successful Mobile Center of Excellence Whitepaper right now.

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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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