New Research: Treat Mobile Apps as Products, Not Projects

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New Research: Treat Mobile Apps as Products, Not Projects

Marty Resnick and Adrien Leow of Gartner Research just released a report on mobile app development with some great points. "Treat Mobile Apps as Products, Rather Than Projects, to Maximize Their Value" advises application developers to apply product management principles to optimize applications' ROI, increase their adoption and reduce end-user abandonment. They declare:
"Business as usual risks negatively affecting application adoption and user retention."

The report goes on to explain that if you don't break from business as use the app risks becoming detached from the user experience, hurting application adoption and retention by users. The caution readers that the application needs to be "economical, targeted and business-function-specific." They also remind users to remove functions that users aren't accessing and add the functions they're more likely to use. To achieve this, Gartner stresses an iterative process used in product management:

Gartner iterative product management process for app development. Source: "Treat Mobile Apps as Products, Rather Than Projects, to Maximize Their Value" September 2016

Gartner iterative product management process for app development. Source: "Treat Mobile Apps as Products, Rather Than Projects, to Maximize Their Value" September 2016



The team at Alpha Software believes that mobile and web apps should be easy to build and fast to update, so encourage an ongoing iterative process. We believe apps should be built quickly, easy for end-users to use, and should streamline and simplify everyday business processes. Our recent Alpha DevCon conference was testament to this focus.

To read the full Gartner report, clients can download it here.

To read about another recent report on whether application developers should build one complex mobile app or several smaller, simple ones, click here.
Why Choose Alpha Anywhere? Our Customers Say It Best
TechTarget at Alpha DevCon 2016: The World Has Moved to JSON – You’d Better Get Comfortable With IT

About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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