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HVAC App Increases Customer Loyalty and Sales at Goodman


Need powerful HVAC apps that streamline business activity? Here's one example of how HVAC companies can realize significant ROI with intelligent mobile apps.

A member of the DAIKIN group, Houston-based Goodman Global Group, Inc. is a leading manufacturer of heating, ventilation, and air conditioning products for residential and light commercial use.

Goodman HVACThe Company has been expanding quickly, and its existing sales systems couldn’t keep up with the company’s growth. Goodman contractors, who sell the companies’ products, needed ways to become more efficient in tracking leads and sales. The Company believed that with the right system, they could increase the likelihood that independent contractors would recommend and install Goodman’s products over those of its competitors.

“We wanted to build a modern system that would help us keep up with our growth and even accelerate it,” says Daniel Santucci, Division Pricing Director. “Because our contractor partners are often in the field, we needed to build a mobile app for them.”

He compared several development tools, and was immediately impressed by Alpha Anywhere. Using Alpha Anywhere, Daniel Santucci was able to build a mobile app in a month’s time to help Goodman contractors better track and fulfill sales. He also built a web app so Goodman executives could tap into enterprise sales information.

The Company received considerable benefits from Alpha Anywhere, including significantly faster time to market, fast access to current sales data, and a mobile app for iOS and Android that increases customer loyalty and sales. In fact, Daniel Santucci was recently promoted to Division Pricing Director, due in part to his success mobilizing the sales organization.

Beyond sales, see how Alpha Software is addressing another key industry challenge with a mobile-app-driven HVAC technician shortage solution.

Use of Alpha Anywhere will expand at Goodman. The company will deploy additional apps to help the organization manage, track and promote better sales programs in regions around the world. Daniel Santucci’s latest Alpha Anywhere project involves building an app to mange the sales organization’s pricing and proposal process.

“Because of Alpha Anywhere, we’re in a great position to be aggressive with our growth plans and future product rollouts,” Daniel Santucci says. “We know we can build exactly what we need, and do it quickly and at little cost. It’s a big part of our future.”

More case studies on how companies are driving business processes with Alpha Anywhere.

See how mobile apps provide a complete HVAC technician shortage solution.

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About Author

Amy Groden
Amy Groden

Amy Groden has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security, and Ziff-Davis. An expert in enterprise software strategy and data analytics, she developed marketing programs that helped achieve 30%+ annual growth for Spotfire analytics products and for a $1Bil, NASDAQ-listed business integration company. Her accomplishments include establishing the first co-branded technology program with CNN, a communication strategy for launching a public company on the NYSE, and leading digital transformation branding for NASDAQ-listed firms. Amy is a dedicated mentor to future industry leaders, serving as a Guest Instructor for the Sales Practicum at Babson College. She’s also served as a Healthbox Accelerator Program Mentor, a Marketing Committee Lead for the MIT Enterprise Forum of Cambridge and on the inaugural planning team for Boston TechJam. Amy currently serves on the Board of Directors for Hearts and Paws Comfort Dogs, a Massachusetts-based nonprofit. She holds an MBA from Northeastern University.

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The Alpha platform is the only unified mobile and web app development and deployment environment with distinct “no-code” and “low-code” components. Using the Alpha TransForm no-code product, business users and developers can take full advantage of all the capabilities of the smartphone to turn any form into a mobile app in minutes, and power users can add advanced app functionality with Alpha TransForm's built-in programming language. IT developers can use the Alpha Anywhere low-code environment to develop complex web or mobile business apps from scratch, integrate data with existing systems of record and workflows (including data collected via Alpha TransForm), and add additional security or authentication requirements to protect corporate data.

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