Smartphones Will Force Companies to Rethink Mobile User Experiences, says Alpha Software Corporation CTO

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Smartphones Will Force Companies to Rethink Mobile User Experiences, says Alpha Software Corporation CTO


Source: strategy and business, April 2016

Source: strategy and business, April 2016

The latest issue of PwC’s strategy & business features article written by Alpha Software Corporation CTO Dan Bricklin on a consequence of smartphones in organizations and steps organizations will need to take to remain competitive. While smartphones have become extensions of their owners, many companies have failed to realize take advantage of this connection people have with their devices to produce effective and meaningful experiences that forward business relationships.

In his article, entitled, “Radical Intimacy and the Smartphone,” Bricklin explains that with the rise of BYOD, businesses have let smartphones and tablets become gateways to their systems.  Although organizations want to mobile workers and customers, the consequences have not always been favorable.  He points out:

“…The institution has decidedly less control over its information, or the time and place of using it, because of the personal nature of the connection…"

"...We rarely even try to track the fatigue, friction, and loss of commitment that stems from poorly designed technology. And poorly designed technology is everywhere…”

Instead of falling victim to these obstacles, Bricklin challenges savvy organizations and developers to adapt. He points out that mobile devices alone cannot solve these problems, but that developers must raise the bar on mobile user experiences – dramatically rethinking how users access and interact with business data on their smartphones. He cites mobile optimized forms as a key example of how organizations can optimize experiences for a mobile world.

Bricklin warns readers:

“Businesses (and other organizations) that can figure out how to adapt to this type of user experience will thrive. Those that cannot will become irrelevant.”

To read the full article, click here.

To read how Bricklin is leading the reengineering of business forms for mobiles devices at Alpha Software, click here.
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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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