Alpha Software Blog



Smartphones Will Force Companies to Rethink Mobile UX:Dan Bricklin


Source: strategy and business, April 2016

Source: strategy and business, April 2016

The latest issue of PwC’s strategy & business features article written by Alpha Software Corporation CTO Dan Bricklin on a consequence of smartphones in organizations and steps organizations will need to take to remain competitive. While smartphones have become extensions of their owners, many companies have failed to realize take advantage of this connection people have with their devices to produce effective and meaningful experiences that forward business relationships.

In his article, entitled, “Radical Intimacy and the Smartphone,” Bricklin explains that with the rise of BYOD, businesses have let smartphones and tablets become gateways to their systems.  Although organizations want to mobile workers and customers, the consequences have not always been favorable.  He points out:

“…The institution has decidedly less control over its information, or the time and place of using it, because of the personal nature of the connection…"

"...We rarely even try to track the fatigue, friction, and loss of commitment that stems from poorly designed technology. And poorly designed technology is everywhere…”

Instead of falling victim to these obstacles, Bricklin challenges savvy organizations and developers to adapt. He points out that mobile devices alone cannot solve these problems, but that developers must raise the bar on mobile user experiences – dramatically rethinking how users access and interact with business data on their smartphones. He cites mobile optimized forms as a key example of how organizations can optimize experiences for a mobile world.

Bricklin warns readers:

“Businesses (and other organizations) that can figure out how to adapt to this type of user experience will thrive. Those that cannot will become irrelevant.”

Read the full article.
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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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The Alpha platform is the only unified mobile and web app development and deployment environment with distinct “no-code” and “low-code” components. Using the Alpha TransForm no-code product, business users and developers can take full advantage of all the capabilities of the smartphone to turn any form into a mobile app in minutes, and power users can add advanced app functionality with Alpha TransForm's built-in programming language. IT developers can use the Alpha Anywhere low-code environment to develop complex web or mobile business apps from scratch, integrate data with existing systems of record and workflows (including data collected via Alpha TransForm), and add additional security or authentication requirements to protect corporate data.

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