The 4 biggest mobile app development trends of 2018

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The 4 biggest mobile app development trends of 2018

Mobile-App-Development-2018 InfoGraphicIf you want to keep riding the mobile wave, you need to know the most important trends today and into the future. A good place to learn about the biggest mobile app development trends of 2018  is the infographic “Future of Mobile App Development 2018: Important Trends & Statistics” from the mobile app marketing company Dot Com Infoway.

The infographic offers some useful background before delving into important trends, and they show just how dominant mobile technology has become. When it comes to time spent on digital media, it says, 54 percent of people’s time is on mobile apps, 34 percent on desktop computers, and nine percent on the mobile web, which adds up to nearly two-thirds of their time spent on mobile. And 197 billion apps have been downloaded, the graphics says.

As for trends, the most important, the infographic says, is artificial intelligence. It notes that Google CEO Sundar Pinchai has said Google is undergoing, “An important shift from a mobile-first world to an AI-first world.” It adds that Gartner has said 200 of the largest companies in the world are going to develop intelligent apps in the next year. And it cites an IDC study that found that in 2020, $46 billion will be spent annually on AI solutions.

The second most important mobile trend will be the Internet of Things (IoT). The infographic cites some eye-popping numbers about why it will be important: Global spending on IoT will be $1.29 trillion by 2020, and the number of Internet-connected devices will be 31 billion by that year. Also in that year, consumers will spend $63 billion on smart home devices and systems.

The third most important trend for mobile, augmented reality (AR), will see dramatic growth in the next few years, the graphic notes. The global market for mobile AR apps will reach $3.9 billion by 2020 and by 2025, the user base for AR and virtual reality (VR) games will be 216 billion. And if you think AR is just for gamers, thing again: The infographic notes that big brands such as Starbucks, Domino’s Pizza, Volvo, Walmart and Ikea are already using it.

The fourth most important mobile trend, the infographic says, is chat bots. It says that 2018 will see big growth in the way that brands use chatbots, with more than 30 percent of interactions people having with brands taking place with chatbots.

No matter the technology you want to use with your mobile apps, Alpha Anywhere can help. It’s a complete business rapid mobile application development and deployment environment that enables users to quickly become proficient in creating mobile business forms and applications that run across all devices. Gartner cites it for its “wizard-driven development environment for building HTML5 and hybrid mobile apps, including connectors for common back-end systems and SQL databases."

If you would like to explore how Alpha Anywhere could help your organization seize these opportunities, contact  mike.gongwer@alphasoftware.com.

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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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