If you want to keep riding the mobile wave, you need to know the most important trends today and into the future. A good place to learn about the biggest mobile app development trends of 2018 is the infographic “Future of Mobile App Development 2018: Important Trends & Statistics” from the mobile app marketing company Dot Com Infoway.
The infographic offers some useful background before delving into important trends, and they show just how dominant mobile technology has become. When it comes to time spent on digital media, it says, 54 percent of people’s time is on mobile apps, 34 percent on desktop computers, and nine percent on the mobile web, which adds up to nearly two-thirds of their time spent on mobile. And 197 billion apps have been downloaded, the graphics says.
As for trends, the most important, the infographic says, is artificial intelligence. It notes that Google CEO Sundar Pinchai has said Google is undergoing, “An important shift from a mobile-first world to an AI-first world.” It adds that Gartner has said 200 of the largest companies in the world are going to develop intelligent apps in the next year. And it cites an IDC study that found that in 2020, $46 billion will be spent annually on AI solutions.
The second most important mobile trend will be the Internet of Things (IoT). The infographic cites some eye-popping numbers about why it will be important: Global spending on IoT will be $1.29 trillion by 2020, and the number of Internet-connected devices will be 31 billion by that year. Also in that year, consumers will spend $63 billion on smart home devices and systems.
The third most important trend for mobile, augmented reality (AR), will see dramatic growth in the next few years, the graphic notes. The global market for mobile AR apps will reach $3.9 billion by 2020 and by 2025, the user base for AR and virtual reality (VR) games will be 216 billion. And if you think AR is just for gamers, thing again: The infographic notes that big brands such as Starbucks, Domino’s Pizza, Volvo, Walmart and Ikea are already using it.
The fourth most important mobile trend, the infographic says, is chat bots. It says that 2018 will see big growth in the way that brands use chatbots, with more than 30 percent of interactions people having with brands taking place with chatbots.
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