It’s Time to get Serious About Developing Mobile Business Apps for iPad

If you haven’t considered building mobile business apps for the iPad, it’s time to get started. Apple is in the midst of a serious push to make the iPad a popular business tool, and initial results show it will probably succeed. If Apple is successful, enterprises bringing iPads into their businesses will need mobile apps to enhance workflows and mobilize their workforce. Developers will need to create custom mobile applications with mobile forms built for touch input.

So concludes a recent article in the Wall Street Journal. The Journal reports that Apple has launched a project called the mobility partnership program, or MPP, to make sure that the iPad gets used in companies ranging from small businesses to enterprises. As part of MPP Apple is working with more than 40 technology companies to help make the iPad more appealing as a work tool.

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This comes on the heels of a big-time partnership between Apple and IBM designed to move iOS into the enterprise. A web site about the partnership says that the partnership “is delivering a new generation of mobile apps called IBM MobileFirst for iOS that connect users to big data and analytics right on their iOS devices.”

A bright business future for the iPad?

A big reason for the Apple push is that iPad sales have been languishing among consumers. The Journal reports that iPad sales have fallen for the past six consecutive quarters, and that iPad revenue has declined 24% for the most recent quarter compared to a year previous. Apple sees a way to reverse that --- get businesses to use iPads. There’s evidence it’s working, and it’s not just iPads that are making their way into businesses. Forrester Research says that 20% of tablets across the world in 2018 will be used by businesses, compared to only 12% today. If businesses are demanding them yet, they will start asking soon for mobile business apps for tablets.

Apple’s long-term plan for iPads and business, in the words of the Journal writer, are “to sell bundles of applications tailored to industry or business functions, such as retailers or account services…Apple has also discussed tapping mobile-phone carriers including AT&T Inc. and Verizon Communications Inc. to help sell Apple devices to businesses.”

Dan Bricklin

CTO Dan Bricklin

The upshot? The iPad is heading towards enterprises and small businesses. And that means an increased demand for iOS-based business apps, especially forms-based ones. Your problem is you likely don’t have iOS expertise yourself or on-staff, and hiring iOS developers and contractors is expensive. That’s where Alpha Anywhere comes in. Not only does Alpha Anywhere make it simple to write mobile apps for tablets, including iPads and Android ones, but it’s been beefed up with tools to build tablet-optimized forms. In a detailed article on, Alpha Software CTO Dan Bricklin, discusses ways in which mobile devices, like the iPad, can help help business improve their internal processes. He details his perspective on the business use of tablets and what led Alpha Software's engineering team to rethink business apps - specifically tablet-optimized forms - amid the growing use of tablets in businesses.
To get more information about Alpha Anywhere’s tablet-based forms capabilities, click here.

To read Alpha CTO Dan Bricklin’s incisive article that describes how Alpha Software has rethought forms in the age of tablets, click here.
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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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