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A Mobile App Development Guide To Help You Build Mobile Apps Faster

Mobile app development is complex and your business needs clear guidelines to help you plan a strategy and prioritize tactics. Best practices from Forrester and a new mobile app development guide from Alpha Software will help you.

A newly released report from Michael Facemire and John Wargo at Forrester provides a comprehensive guide of the cost categories to consider in mobile initiatives. “Putting A Price On Mobile Strategy Business Case: The Mobile App Development Playbook outlines Forrester’s recommended methodology to help those tasked with building mobile apps while minimizing cost and resource overruns during mobile app projects or wider mobile initiatives.

The authors advise professionals to look beyond the current mobile app project, collaborate with other line of business groups, and find other opportunities for infrastructure modernization and mobility to benefit the business. The report also stresses the importance of setting the right KPIs at the beginning of a project or initiative, then tracking them carefully to measure success.

The analysts advise: “Don't be a mobile technology lemming; simply because Facebook decided to move away from HTML5 doesn't mean that the rest of the market should do the same. To broaden organizational thinking beyond letting yesterday's infrastructure dictate tomorrow's choices, use the people, objectives, strategy, and technology (POST) method.”

Forrester’s POST guide includes 4 key considerations:

  • People – who is the mobile app for?
  • Objectives – what are the goals of the app?
  • Strategy – what are the short term and long-term strategies for the app?
  • Technology – what technology best meets these objectives and goals?
The report also shares some survey data clearly indicating that many businesses are failing to grasp the full potential of mobile:

Mobile app development guide

Mobile apps should not be a one-off project.  Companies should think about the short-term and long term needs and then consider what other business apps are/will be needed and what technical requirements they have. Thinking through the problem and coming up with a guide that meets today’s and tomorrow’s needs is the way organizations will success in the mobile app era.

Read the full Forrester mobile app development guide.

Download the mobile app development guide from Alpha Software. Learn how organizations are building more apps by enabling a wide range of workers -- often in surprising areas of the business -- become mobile app developers.

Need to build more business apps immediately? Build mobile apps for free with Alpha Anywhere Community Edition.

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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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