CIO Magazine interviews Alpha’s Dan Bricklin on How to Deploy Tablets to Your Mobile Workforce

This week, CIO Magazine’s Jen A. Miller published a story entitled, “How to Deploy Tablets to Your Mobile Workforce.” The feature profiles one enterprise’s search to find the right tablet to empower its mobile workforce.

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Wakefield Canada, exclusive distributor for Castrol in Canada, set out to replace the tablets used by its sales team. To ensure a great fit, the company tested different tablets – including options from HP, Samsung, Microsoft and Apple – in the field.  The rotated the tablets until each of the 5 test candidates in the field had an opportunity to use each device, then gathered feedback from the test candidates to make a decision for the full sales team deployment. Interesting enough, the 5 test candidates made a unanimous decision on which tablet they liked: the Microsoft Surface Pro 3.

In the story, Miller also interviews Alpha Software CTO Dan Bricklin, based on his experience developing for, and using, a variety of tablets for business processes. Miller asked him several questions about the use of tablets in enterprises and why sales teams are adopting tablets at increasing rates. Bricklin explained:

"A laptop sits between you and another person. If you're in a sales situation, you can turn it around but you can't really share it. A tablet you can place down on the desk and two people who either sit across from each other or next to each other can easily share it.”

To read the full story, click here.

To read about how Dan Bricklin and the Alpha engineering team are working with enterprises to build tablet-optimized forms for business processes, click here.

To read a recent case study of how Glacier Water improved the productivity of over 400 sales and field service staff using Alpha Anywhere, click here.
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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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