No matter how well you think you and your company are doing developing mobile apps, you’re probably doing something wrong — and possibly many things wrong. And likely, the things you’re doing wrong are not hidden or esoteric. They’re probably in plain sight. But you’re so close to the development design and process, you’re missing it.
We’ve got help. Following are four mobile development “gotchas” you should avoid, as pointed out in the Customer Think blog post, “Top 10 Mobile Application Development Mistakes to Avoid.”
Underestimating Your Required Resources and Budget
This is one of the most common mistakes you can make. How hard can it be to create and develop and app — it won’t take that much time or money, right?
Wrong. A good rule of thumb is that it usually takes longer and costs more than you estimate. So put together a comprehensive scoping document before you begin, including not just development hours, but also related costs, including for the operations team, marketing and more. That way, there will be no surprises along the way
Not Testing a Minimum Viable Product (MVP)
What are the absolute minimum requirements for your app? You need to determine that before adding other bells and whistles. Don’t leave it up to chance. Decide what you think the minimum requirements are, and then test with users, so you can get real-world feedback to find out if anything is missing. The blog post notes, “At the MVP stage, your mobile app will comprise of essential features only. So, coming up with an MVP before going to the advanced development level can save a lot of time and money.”
Building a Bad Interface
Your app may be the most useful and feature-rich app possible, but if it’s marred by a poor interface, it can be almost worthless. So make sure the interface works well. And that means more than just looking pretty. It needs to have the proper workflow and be built to be fast and responsive. Make sure to create an app flowchart before designing the interface, avoid fancy fonts and be wary of using animations that increase load time.
Packing in Too Many Features
No mobile app can be all things to all people. Think back to the MVP “gotcha” and carefully consider any feature you put into it beyond the MVP. The app should be highly targeted and as simple to use as possible. The blog post puts it this way: “Too many features…doesn’t make the app feature rich, but rather makes it bulky and cumbersome. Further, it even makes the app slow with increased load time. So, avoid wasting your efforts and money on unnecessary features.”
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More Common Development Mistakes to Avoid: