Alpha Software Blog

Alpha DevCon 2020 "Forces of Change" Keynote

Alpha DevCon 2020 took place the latter half of this past week. The Friday morning session was kicked off with a keynote from Richard Marshall, founder and principal at Concept Gap Ltd., and a former Gartner analyst.

Richard Marshall of Concept Gap LtdMarshall's keynote, entitled "Forces of Change," discussed the massive change underway in the way we work and the way we build software to support that work. He shared examples of how the pandemic is accelerating both trends and accelerating demand for new technology and technology solutions in new ways.

Richard Marshall outlined the four forces of change -- the workplace, workforce, automation and agility -- and how they're experiencing rapid, massive change. According the Marshall, these four pillars include the use of additional screens, new ways of organizing teams, distributed asynchronous work, and more. The presentation then discussed how low code app development can help influence these four pillars to create "the resilient enterprise."

Below, Richard Marshall shares data showing the large number of companies struggling to become resilient at a challenging time. 

"Forces of Change" Richard Marshall keynote - forces of change

Next, he explains how executive management often doesn't understand how employees actually do their work. As a result, trust between employees and employers has broken down. Marshall goes on to explain how IT can help build models of trust between the people doing the work and the people managing it. Below, he shares a model from the Lego corporation that focuses on building mutual trust between managers and employees.

"Forces of Change" Richard Marshall keynote - the resilient enterprise.

We feel Marshall's presentation includes excellent data and advice for all our customers and are making this DevCon keynote presentation available free of charge for all Alpha Customers at the links below:


About Richard Marshall

Richard Marshall has over 30 years of experience in software innovation. Before founding Concept Gap, Richard was a Gartner analyst covering mobile app design and development, where he championed the emergence of key enterprise mobile app technologies. As an entrepreneur, Richard recognized the importance of the mobile app back in 2004 and created a company, Rapid Mobile, that delivered cross-device, highly-usable apps long before they became mainstream.   Richard's career has encompassed everything from coding to corporate governance, and he has worked in all phases of product development from initial concept through implementation and on to sales, product management and marketing.

If you're interested in speaking with Richard Marshall about insights for your business, you can reach him at:

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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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The Alpha platform is the only unified mobile and web app development and deployment environment with distinct “no-code” and “low-code” components. Using the Alpha TransForm no-code product, business users and developers can take full advantage of all the capabilities of the smartphone to turn any form into a mobile app in minutes, and power users can add advanced app functionality with Alpha TransForm's built-in programming language. IT developers can use the Alpha Anywhere low-code environment to develop complex web or mobile business apps from scratch, integrate data with existing systems of record and workflows (including data collected via Alpha TransForm), and add additional security or authentication requirements to protect corporate data.