CIO Magazine on How CIOs are Improving Business Workflow with RMAD ‘Micro Apps’

CIO Magazine LogoThis week CIO Magazine ran an article discussing how CIOs are combating the problem of “app fatigue” entitled, "CIOs combat messaging overload with mobile 'micro apps'." Cloud and mobile applications have allowed companies to eliminate paper processes, but has created new problems as enterprise applications now cram inboxes with alerts and approval requests.  A productivity enhancer is now becoming a major bottleneck.

Gartner Research VP Van Baker

Gartner Research VP Van Baker

To combat the problem, CIOs are consolidating approval requests into lightweight micro apps that facilitate business workflow much more quickly and easily. Reporter Clint Boulton interviewed Gartner Research Vice President Van Baker extensively on the topic.

Boulton writes:
“Between 50 and 100 startups are consolidating messaging into lightweight apps as part of a nascent but growing market known as Rapid Mobile Application Development, or RMAD, says Gartner analyst Van Baker. “This is a common need in enterprises across all verticals,” says Baker. “Vacation requests, expense reports, work orders and purchase order approvals are simple workflows that people want to be able to deal with in an efficient manner and get on with their day.”

He goes on to write:
“Several other smaller companies, including StarMobile, Capriza and Alpha Software as well as incumbents such as IBM, SAP, and Kony and have built similar RMAD tools. Baker says the startups have a first-mover advantage, while the incumbents are offering more comprehensive suites with analytics and other capabilities that boost their prices. "The RMADs are a lot cheaper and easier to engage with," he says.”

To read the full CIO Magazine article, click here. To read why Gartner recently called out Alpha Anywhere for “rich client-side workflow and custom logic creation” in the recent 2016 Magic Quadrant for Mobile Application Development Platforms, click here, and click here to read why IT Professionals gave Alpha Anywhere the only perfect score on Gartner Peer Insights.

For a free 30-day trial of Alpha Anywhere, including rich client-side workflow, click here.

To read the full CIO Magazine article, click here. To read a recent CIO Magazine interview with Dan Bricklin, click here.
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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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