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Need More Business Apps? Democratize App Development

Amy Groden-Morrison

Democratize app development: Find the mobile and web app developers hiding in your organization.

Are there mobile and web app developers hiding in your line of business? The democratization of app development can help you turn them into productive business app developers.

Developers are hearing it from more parts of their organizations: "We need apps!"

In fact, Gartner predicts 20 million apps will be built by 2018, yet also insists that IT development teams are currently unable to manage that workload.

Organizations need more business apps than ever before and they need them NOW. The backlog of new apps or existing apps needing updates is only growing and IT is strapped to meet demand. Experienced mobile developers are hard to find and hire and the professional developers who can build new mobile apps aren't already in your organization -- or are they?  You may be surprised to learn that your biggest mobile app producers are already hiding in your organization today. Many companies are moving to democratize app development by allowing line of business users to build business apps.

Our related white paper explains the trend around the democratization of app development by detailing how companies without experienced mobile developers are succeeding amid the mobile app explosion with the teams they already in place at their organizations. They're doing this by empowering line of business users to build basic web and mobile business apps, with the knowledge that IT or an experienced developer can add any necessary code at any time. This democratization of app development is also called "citizen development" by analysts at such IT firms as Gartner.

"The Democratization of Mobile and Web App Development" white paper provides:

      • Predictions of how many business apps enterprises will need to build in the coming years
      • Practical examples of line of business domain experts, or citizen developers, building enterprise apps
      • What your organization must do to empower line of business employees to build apps
      • Important requirements that must be met for citizen development to be successful
Want to get more apps built with the team you have today? Download "Citizen Development: The Democratization of App Development".
 
Customer Stories, Web/Mobile Development, RMAD, Mobile, Enterprise Mobility, citizen development
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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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