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How Digital Is Key for Businesses to Recover from COVID-19

The coronavirus pandemic has shut down many businesses, and dramatically changed the way all others operate. Over time, businesses will begin to the new normal, and start their recovery from the pandemic. And the key to doing that, says a new McKinsey report, “The COVID-19 recovery will be digital: A plan for the first 90 days,” is digital transformation.

mckinsey logoThe report piggybacks onto what Intel CEO Bob Swan said when the pandemic started to hit the U.S. in a big way: “Today, we are witnessing what will surely be remembered as a historic deployment of remote work and digital access to services across every domain.”

The McKinsey report notes that the pandemic has dramatically sped up digital transformation: “We have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks.”

That’s just a start, though. McKinsey outlines what else needs to be done by businesses digitally in the next 90 days to help businesses thrive. First, it says, companies must “Refocus digital efforts toward changing customer expectations.” This doesn’t just mean using new digital technologies. It explains, “Companies must also reimagine customer journeys to reduce friction, accelerate the shift to digital channels, and provide for new safety requirements. For example, an automobile manufacturer now handles functions traditionally performed by dealers, such as trade-ins, financing, servicing, and home delivery of cars.”

Businesses should also “Use new data and artificial intelligence to improve business operations,” it goes on to say. It explains, “In the same way that many companies had to rebuild risk and financial models that failed during the 2008 financial collapse, models will similarly need to be replaced because of the massive economic and structural shifts caused by the pandemic. For example, models that use time-series, oil-price, or unemployment data will need to be rebuilt entirely. The data must be reevaluated as well.”

Businesses should also “selectively modernize technology capabilities,” it says. That means moving to the cloud, updating their technology stack, recruiting new digital talent and accelerating “digital upskilling” of the entire organization.

Finally, businesses should “increase the organization drumbeat,” that is, become more agile and act more quickly than in the past.

The Best Platform for Accelerating Digital Transformation

To do all this you need the best digital platform. There’s a way to accelerate your digital transformation project without big spending, though: Use low-code and no-code development tools. They can speed digital transformation by tapping the power of citizen developers as well as increasing the productivity of IT. Alpha Software products are ideal for companies of all sizes that want to build powerful business applications and apps to digitally transform their businesses.

Alpha TransForm is the only platform that allows one to build offline-capable enterprise mobile data capture apps in hours versus weeks (required by low-code platforms).

Alpha Anywhere is the top-rated low code development and deployment  platform for building enterprise grade desktop web and robust offline-capable mobile applications rapidly. Deployment can be on the Alpha Cloud which has deployment in multiple centers globally or via self-hosting.  Learn more about Alpha TransForm and try it free for 30 days.

To speak to someone from Alpha, to get a demo or to ask questions, simply email

Get employees screened for COVID-19 and back to work with the AlphaMED Workplace Wellness App.


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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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The Alpha platform is the only unified mobile and web app development and deployment environment with distinct “no-code” and “low-code” components. Using the Alpha TransForm no-code product, business users and developers can take full advantage of all the capabilities of the smartphone to turn any form into a mobile app in minutes, and power users can add advanced app functionality with Alpha TransForm's built-in programming language. IT developers can use the Alpha Anywhere low-code environment to develop complex web or mobile business apps from scratch, integrate data with existing systems of record and workflows (including data collected via Alpha TransForm), and add additional security or authentication requirements to protect corporate data.