Most Important Mobile Trend in 2018: AI

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Most Important Mobile Trend in 2018: AI

Biggest Mobile Trend in 2018: AIIn identifying the most important mobile trend in 2018 that will shape mobile development this year, one stands out above the others: The increasing use of artificial intelligence (AI) in mobile apps. This shouldn’t be a surprise, because AI is reshaping the way businesses work. Leading IT executives tell Nicole Laskowski of SearchCIO that AI will be bigger than ever this year. That’s backed up by research from Gartner that predicts that within two years 85 percent of all CIOs will be piloting AI projects in the enterprise. As Laskowski puts it, “The big AI story for 2018 may not be who is or isn't investing in AI, but which companies have effective strategies for handling AI's proliferation.”

Tom Nolle, president of the strategic consulting company CIMI Corporation, writes in TechTarget that AI will be one of the two most important trends shaping mobile development this year. (The other, he says, is security.) AI, he says, will find greater use in helping decide what information and events should be passed on to users in mobile apps. It will act as a smart filter that alerts people to information they’re likely to find useful, and ignores information they don’t need to know.

The digital marketing agency MediaShark also says that AI will be one of the most important mobile AI trends this year. In 2018, the company predicts, every mobile phone being manufactured will have an AI chip built into it. AI will deliver different content to people based on their location, interests, past history and context, the company says. And IT consultant Jessica Barnes writes that in 2018 AI in mobile development will be used for building chatbots, personal assistants, and above all, to personalize the user experience for people.

At Alpha Software, we also believe that AI is the next big thing in mobile. For a start, mobile apps will become virtual digital assistants to perform common tasks like prioritizing email easier. But they’ll do more than that and be built into every category of enterprise mobile apps, especially marketing and ERP. In fact, Gartner believes so much in artificial Intelligence apps that it expects most of the 200 largest companies in the world to have developed intelligent apps by 2018.

If you want to find out more about adding AI capabilities to your mobile apps, download our white paper, Artificial Intelligence and Mobile App Development. It will help you think through some of the key market factors, technology starting points and business examples for applying AI to your next business app.

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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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