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RMAD Market Set To Skyrocket In 2017

RMAD market set to skyrocket as demand for mobile apps rise.What to expect in the enterprise mobility market in 2017? A new report from VDC Research, 2017 Enterprise Mobility Predictions, finds two very bright spots in the midst of otherwise average growth: The enterprise mobility management (EMM) software market and the mobile application development platform and tools market will see sizzling numbers.

In 2017, the report finds, the EMM software market will be “one of the most resilient segments with revenues projected to grow 25% in 2017, as overall spend exceeds $2.4 billion.” Growing even faster, the reports finds, will be investments in mobile application development platform and tools, with a more than 26% growth rate.

Why the big numbers in mobile application development platform and tools? The report notes that enterprises will roll out increasingly sophisticated mobile apps, and so they’ll need better development tools to build them. As a result, it concludes that “strong growth will be driven in part by the increased adoption and acceptance of mobile rapid application development (mRAD) platforms.”

Rapid Mobile App Development (RMAD) Leads the Way

RMAD is another term for a more broadly used one: Rapid Mobile App Development (RMAD). It’s no surprise that VDC Research found that RMAD tools will lead the way to big growth in mobile application development platform and tools in 2017. Enterprises are having an increasingly difficult time finding mobile developers because they’re in such demand, and mobile development is a rare skill set. Paysa.com, a services provider for job seekers, recently released information showing that the average salary for a mobile programmer is $147,000, the second highest average salary in Silicon Valley. Paysa.com also found that only 4% of job seekers list having that skill set.

RMAD can solve the problem. It allows people without development experience to write mobile apps that can run on multiple platforms. It’s a simple-to-use, end-to-end tool that includes backend integration and front-end app development. The best ones use a low-code or no-code approach, allowing someone with little experience to quickly build a mobile app.

For details about how enterprises can use RMAD tools to let domain experts and line-of-business staff build powerful mobile apps for all platforms, see my blog Rapid Mobile App Development (RMAD): The Solution for Mobile App Developer Shortage.

Alpha Anywhere is one of the most highly rated RMAD tools. InfoWorld named it a top mobile app development leader and enterprise users consistently rate it with near-perfect scores.

More details about Alpha Anywhere’s RMAD capabilities.
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About Author

Amy Groden
Amy Groden

Amy Groden has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security, and Ziff-Davis. An expert in enterprise software strategy and data analytics, she developed marketing programs that helped achieve 30%+ annual growth for Spotfire analytics products and for a $1Bil, NASDAQ-listed business integration company. Her accomplishments include establishing the first co-branded technology program with CNN, a communication strategy for launching a public company on the NYSE, and leading digital transformation branding for NASDAQ-listed firms. Amy is a dedicated mentor to future industry leaders, serving as a Guest Instructor for the Sales Practicum at Babson College. She’s also served as a Healthbox Accelerator Program Mentor, a Marketing Committee Lead for the MIT Enterprise Forum of Cambridge and on the inaugural planning team for Boston TechJam. Amy currently serves on the Board of Directors for Hearts and Paws Comfort Dogs, a Massachusetts-based nonprofit. She holds an MBA from Northeastern University.

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The Alpha platform is the only unified mobile and web app development and deployment environment with distinct “no-code” and “low-code” components. Using the Alpha TransForm no-code product, business users and developers can take full advantage of all the capabilities of the smartphone to turn any form into a mobile app in minutes, and power users can add advanced app functionality with Alpha TransForm's built-in programming language. IT developers can use the Alpha Anywhere low-code environment to develop complex web or mobile business apps from scratch, integrate data with existing systems of record and workflows (including data collected via Alpha TransForm), and add additional security or authentication requirements to protect corporate data.

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