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The Key to Oil and Gas Digital Transformation: Take a Holistic Approach

When oil and gas companies make the move to digital, the benefits are enormous.The oil and gas industry has been struggling for years to transform itself with digital technologies, although to date the results have been mixed. The industry is well behind most other segments of the economy when it comes digitization, even though the benefits can be enormous. A study by Accenture and the World Economic Forum, “Digital Transformation Initiative: Oil and Gas Industry,” for example, says that digitalization of the oil and gas industry can yield approximately $1.6 trillion in benefits in the decade between 2016 and 2025.

Despite that, the industry can’t quite seem to get digital transformation right. Wassim Ghadban, global director of innovation and intelligence at SNC-Lavalin, writes in an article in that “for the most part of this decade, [the oil and gas industry] seems to have lagged behind other industries in leveraging the transformational impact of digitalisation.”

The reason, he notes, is that oil and gas companies “are often wary of challenges associated with integrating new technologies into existing assets and business models… Complexity of technology, human capital development, corporate cultural changes, competing priorities, investment cost, or security are all issues that could become a barrier. The underlying challenge is to walk the digitalization path at a pace that will encourage innovation, while not compromising on the values that drive the industry – safety, environmental standards, efficient production and profitability.”

That’s easier said than done, of course. But Ghadban has a recommendation about how to do it: Take a holistic approach to digitalization. That means that companies need to realize there’s not a one-size-fits-all approach to digital transformation. They need to carefully consider all the available technologies, ranging from AI and analytics to mobile, data visualization, automation, blockchain and others, and match them with the unique needs of their businesses. There is no single path to success that all companies can follow.

He concludes: “It is a multi-level process involving many stakeholders, managing people, processes and tools that provide control over the structure, processing, delivery and usage of information is key...Any organisation that can effectively gather and leverage its own data and manage information to derive value will be better placed to compete. How that can be done most effectively within any particular organisation will define that organisation’s competitive advantage.”

Alpha TransForm is a powerful mobile app builder for the oil and gas indusryThe Best Platform for the Holistic Transformation of the Oil and Gas Industry

Alpha TransForm is the ideal platform for helping transform the oil and gas industry. It lets oil and gas services companies build applications that tie the field directly to back office operations, improve logistics, streamline inspections and dramatically improve data capture.

It has the unique ability to rapidly create mobile-optimized forms and field apps that can easily access and integrate with existing databases and web services. It builds offline apps, vital for the oil and gas industry, and excels at mobile apps for field workers.

Learn how Alpha Software is helping oil and gas customers or try our pumpjack inspection app.

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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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The Alpha platform is the only unified mobile and web app development and deployment environment with distinct “no-code” and “low-code” components. Using the Alpha TransForm no-code product, business users and developers can take full advantage of all the capabilities of the smartphone to turn any form into a mobile app in minutes, and power users can add advanced app functionality with Alpha TransForm's built-in programming language. IT developers can use the Alpha Anywhere low-code environment to develop complex web or mobile business apps from scratch, integrate data with existing systems of record and workflows (including data collected via Alpha TransForm), and add additional security or authentication requirements to protect corporate data.