Survey Shows Mobile Applications Yield Big ROI Paybacks

A recent survey by Red Hat shows that organizations that invest in developing mobile get big payoffs. It found that 74% of organizations that use key performance indicators (KPIs) to track the success of their mobile apps are getting a positive return on investment (ROI). The survey also shows that most organizations use KPIs to track whether their mobile applications are successful: 85% of all organizations use them to track mobile app success.

Companies based in the United States report a positive ROI rate better than enterprises based elsewhere. Seventy-nine person of U.S.-based companies report getting an ROI from use of mobile apps versus 68% in Western Europe.

Overall, only 4% of companies say they get a negative ROI from their mobile deployments. Another 16% report zero ROI. Seven percent of companies didn't know  whether they were getting an ROI.

RedHat Mobility Survey 2016

RedHat Mobility Survey 2016

As for which industries get the best ROI results, manufacturing, telecommunications and construction are at the top. Here's the full breakdown:

    • Manufacturing 92%
    • Telecoms 83 %
    • Construction 83%
    • Retail 76%
    • Distribution and Transportation 75%
    • Business Services 71%
    • Financial Services 69%
    • IT 66%
    • Chemicals and Pharmaceuticals 56%
Rapid Mobile Application Development Frameworks Gain Traction

The survey has other findings of note for enterprises. It asked respondents what platforms and frameworks they use use today, and which they plan to use in the next two years. Most popular today are mobile application development platforms (54%), followed by API management (51%), Rapid Mobile Application Development frameworks (37%), and mobile backend-as-a-service (31%). But those numbers are likely to change in the next two years. Thirty-six percent of companies say they will use mobile backend-as-a-service in the next two years, followed by RMAD (37%), API management (28%), and mobile application development platforms (27%).

As for who leads decision-making in their companies related to mobile, it's spread out among many departments, although overall, IT still rules. Sixty-two percent of companies say it is IT-led, 42% say business-led, 37% say it is led by a mobile center of excellence, and 24% say it's done on an adhoc basis. The numbers add up to more than 100% because companies frequently have more than one department lead mobile app development.

To read the full Red Hat Survey, click here.

Recently, Alpha Software  released it's own survey of developers entitled,"Enterprise Developers Rank Critical Requirements for Success." To read how developers will use technology and prioritize requirements to get these apps built, read the results of the survey.
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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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