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What is Cross Platform Mobile App Development and It's Importance

Businesses must use cross platform mobile development to create apps that work on any device using a single codebase.

The future is in cross platform mobile app development. Businesses must be able to create mobile apps that work on any device with a common user experience.

Unless they move to cross platform mobile app development, they’ll spend too much money to build apps and lose flexibility. They’ll create inconsistent user interfaces. They’ll also lose out to their competition.

So concludes the Gartner report, “Technology Insight for Multi-experience Development Platforms.”

The report starts by explaining that “Great companies don’t just build apps, they build experiences.” Only in that way will they draw and retain customers.

The report says application leaders need a cross platform app “development platform to deliver distinctive user experiences that span multiple devices." These solutions can also provide interactive experiences efficiently and rapidly.

Companies need a single tool to develop for multiple platforms, the report concludes. It cites three primary reasons:

  • “Siloed app creation is hard to scale, leads to inconsistent user experience (UX) and ultimately impacts the product’s value.”
  • “Customers and employees expect a seamless experience across multiple apps, but application leaders struggle with investing in fragmented technologies and finding requisite skills, especially for new modalities like immersive and conversational.”
  • “Business and IT development teams lack a unified development platform to effectively collaborate, deliver and manage the life cycle of multi-experience digital products.”

There’s another reason as well. The types of apps they need to create are different than those of the past. They need to be more immersive.

It’s too difficult to create separate web apps and mobile applications for different operating systems, the report says.

The report explains, “36% of participant organizations had already deployed a conversational platform or planned to within 12 months. If these conversational platforms are not connected to web and mobile app development, then they will become silos of development over time.

“Through 2024, organizations with an established multi-experience strategy will outperform competitors in customer experience employee experience satisfaction metrics.”

The report concludes that cross platform tools “should serve as one of the cornerstones to support a future of applications strategy.”

Doing this will “improve collaboration with the business in designing, building, and managing apps and experiences.”

It will “accelerate app delivery by increasing developer productivity across multiple digital products.”

Cross platform tools will also “support better application architecture” and “reduce the total cost and time of development.”

And they will “enable faster release cycles and continuous improvement by utilizing DevOps practices.”

Choosing the Best Cross Platform Development Tool

Alpha Software’s platform allows you to quickly build and deploy mobile and web applications. These highly secure applications run like native applications on both personal computers and mobile devices.

Alpha Software's platform has built-in mobile app development tools. It allows developers with or without mobile development experience to rapidly create robust, cross platform mobile apps. The platform uses a single code base to significantly reduces the time it takes to build these apps versus competing methods.

With Alpha Anywhere, you will find a complete and affordable cross platform mobile development and deployment platform.

Once you build your app with Alpha Anywhere, Alpha Cloud enables one-click deployment for your apps. Easy and secure deployment keeps your business applications safe while speeding them to end-users’ mobile devices.

Alpha Software offers a range of mentoring, training and professional services to help speed and scale cross-platform mobile app development.

Learn about the power of Alpha Software products for cross-platform mobile app development. Alpha Anywhere is consistently ranked with near-perfect scores by customers on third-party product review websites.

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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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