Know the average cost for developing business apps, what it will cost to build your app, the difference between iOS and android app prices, and how the design or type of app can affect development expenses.
Your company has a great app idea and now your company needs to create an app. You likely have a pretty good idea of what you want it to do, its overall interface, its user experience, how it will work, and the benefits you’ll get from it. Some companies also know they don't want to develop a separate iOS app and a separate Android app - they want cross-platform mobile app development.
If your business has never developed an app before – or even if it has – it can be tough to know how much it will cost to get one built internally or by outside developers. Estimating costs can be extremely difficult because expenses vary according to the type of app, its complexity, how quickly you need it built, and more.
On average, it can cost between $10,000 and $500,000 or more to build a decent mobile app. That’s obviously a tremendously big price range. So one way to start narrowing it down, the article says, is by the type of app and what kind of company you plan to contract with to build it.
I’ve written before about how much it will cost to build a mobile app. This more detailed article will help you further understand app development costs so you can determine the budget you’ll have to dedicate to your next app-building effort.
What Do Modern Business Apps Cost to Develop?
Read these guidelines on how your app development team can estimate how much it will cost to create a mobile application.
If you haven't built apps before, there’s a good chance don’t have any real idea about how much it’ll cost to build a high-quality app. Many industry analysts know a lot more about what kind of apps they want to build than they know how much they’ll have to spend on low-code development tools to build them.
Analyst Data on App Costs
Formotus summarized some recent surveys by major software development company players and found a range of app development cost estimates:
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"A VDC survey of enterprise app developers found mobile apps to cost an average of $140,000 each."
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"A Clutch survey of app development companies indicated a median price of $171,450 per app."
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"A Kinvey survey of CIOs found the average price to be $270,000 per app."
Another article offers some solid guidelines on how to estimate app development costs. It starts off with a warning, though:
The cost can range anywhere from a low of $2,000 to a high of $250,000 or even more.
That’s because not all apps are created equal.
Read on to learn about the costs associated with building different types of apps and the hidden costs you'll uncover as you build and maintain your business apps.
Related reading: How features directly affect mobile app development costs:
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Cost of Developing Different Types of Apps
How mobile platforms and app complexity affects development costs.
Building apps and deploying them to the app stores can be extremely simple, or exceedingly complicated. If you're paying a developer to build your app, the time involved in building your app is obviously going to directly affect the cost. You may begin by asking:
"How long does it take to build an app?"
Whether you’re going to outsource it or have your own developers build it, one recent article estimates that it can take:
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500 - 700 hours to develop a simple app
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600 - 1,000 hours to develop an app of medium complexity
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1,200 hours or more to build a very complex app.
Cost of Developing Simple vs. Complex Apps
Costs will vary widely, based on what data your app accesses, what tasks it can do, what workflows it can trigger, and more.
Apps can be built for one country or worldwide. Mobile apps can be built for only one platform or work cross-platform on both iOS and Android devices.
Business apps can do one task or a range of business tasks. These apps can do a single business task or affect a range of business workflows. Consumer apps can have simple or highly designed user interfaces or social network connections. These apps can simply collect data or also do more complex tasks like push notifications.
Utility. offers project managers estimates for app development based on four types of apps, estimating that the costs can range from $80K – $250K+:
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Simple apps cost up to $80,000.
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Basic database apps cost between $100,000 – $150,000.
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Advanced, multi-feature apps cost $150,000 – $250,000.
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Game apps can cost anywhere from $100,000 to $250,000+, based on quality and detail.
Cost of Developing iOS vs. Android Apps
Keep in mind all those costs are for a single iOS or Android app. So if you plan to have apps built for each platform, your costs will increase.
Will the app have to work on multiple versions of iOS and Android? If so, that can jack up the price. If you want to support an outdated version of a mobile OS or an outdated device, you may be forced to double your costs.
--> Read why developing android apps typically cost 30% more than iOS apps.
Cross platform mobile development produces apps that work cross-platform on both iOS and Android devices. You may want to use low-code software to build cross-platform apps, in order to minimize mobile app development costs.
Remove the cost risks from app development: |
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Cost of Outsourcing App Development
How to estimate mobile app development costs when you're outsourcing.
If you’re going to outsource the app development process to a professional app developer or an app development company, here are the prices you can expect to pay for developers’ hourly rates around the world, according to one recent article.
App Development Costs Around the World:
- US and Canada Developers charge more than elsewhere in the world. For Android / iOS development, rates vary from $20 to $250 per hour.
- Australia Typical rates for mobile apps range between $35 to $150 per hour.
- South America Expect to pay between $25 and $120 per hour.
- UK Developers tend to charge between $35 and $175 an hour.
- Eastern Europe Developers' rates start at $20 and go up to $110 per hour.
- India You’ll pay between $10 and $75 an hour.
- Indonesia The highest fees are typically $20 an hour.
The most expensive option is to contract an agency based solely in the U.S. The cost of development ranges from $50,000 for a simple app to $500,000 for a high-quality, complex app, and $1.35 million for an IOT app.
Contracting with an offshore company is your least expensive option. Prices range from $5,000 for a simple offline app to $60,000 for an enterprise app. An agency with U.S.-based management and a distributed team costs more: $15,000 for a simple offline app to $85,000 for an enterprise app.
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Cost of Internal App Development
When developing apps don't forget to factor in short-term and long-term software costs.
Native app development can take significant time to get an app build, becomes it requires line-by-line coding. Low code app development, from vendors such as Alpha Software, Mendix, Outsystems, Appypie, and others, do a lot of the routine coding for app builders, significantly reducing the time and cost to get apps built.
If you're going to try to build the app yourself you'll need to consider the cost of licensing the software that builds these apps.
According to the Gartner MQ, which surveyed major app development software companies:
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4 vendors have software that costs less than $25,000 per year
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3 vendors have prices that range between $25,000 and $100,000 per year
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10 vendors offer products that cost more than $100,000 per year.
Understanding the training, deployment costs, and any additional modules you may need for features that do not come standard in these products is also critical.
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Hidden Costs When Building Apps
There's a lot to know, and what you don't know can hurt your wallet.
There are plenty of other, potential hidden costs when building apps. Knowing hidden costs is a great first step to avoiding them. We’ve got help, based on info in the article, “How Much Does it Cost to Make an App in 2022?”
The first potential hidden app development price: What’s the cost for the design of a clickable prototype? After you gather all the requirements for the app, you’re ready to start coding. But it’s always a good idea to design a solid prototype before doing hard-core coding. The article explains, “A click-thru prototype lets you check out the UX before the most expensive phase – app coding – starts.”
If your company is building the app itself, make sure to include these costs in the final budget. If you’re outsourcing, make sure the cost is included as part of the package. The article notes that “usually, design makes up 10-15% of the total app cost.”
Next, consider development project management. You can’t simply turn over the app to coders. You need someone to shepherd the entire project from start to finish. That includes making sure all stakeholders get input, business requirements are documented properly and the input is taken into account by developers.
Whether you’re doing the project in-house or outsourcing it, the article says you should figure it will take up between 10% and 15% of the total app budget.
Do you need to optimize the app’s UI for a tablet’s larger screen? Expect to pay extra for app design. Do you want the app to work in landscape mode as well as portrait mode? Most apps work in portrait mode, but many don’t work in landscape mode.
Getting it to work in landscape mode, the article says, will increase the total app budget by a full 30%.
The article says “The good news is the market share of these old devices is tiny. You don’t need to support them unless you are working on an enterprise app. Businesses update their device pools at a slower rate.”
Do you want your app to work in offline mode when there’s no network connectivity? If so, the article warns, “If you want your app to work without network connectivity, it must have cache algorithms in place. This functionality provides an outstanding user experience, but at a cost. Things get even more complicated if you decide to sync the app data across many devices.”
How much extra will you pay for offline capability? The article estimates between $8,000 and $12,000.
Cost of Ongoing Maintenance and Updates
You must also take into account the work on backend infrastructure and app administration.
Keep in mind that there are significant costs you’ll have to bear to connect and maintain the app after you build it. Here’s a list of what you’ll need to do after it’s launched:
- Continuous bug fixing
- Improving stability and performance
- Code optimization
- Adding support for latest OS versions
- Developing new app features, such as integration with social media
- Supporting the latest versions of third-party services.
As a general rule of thumb figure you’ll have to spend between 15 percent and 20 percent of the app price per year for app maintenance costs.
How to Reduce App Development Costs
How Using Free Development Software Can Stretch Your Budget
There are ways to cut out some or all of those hidden costs --- choose the right development platform. Look for one that offers easy prototyping, built-in support for writing a single app that works on multiple mobile operating systems, and includes offline capabilities for free.
Alpha Software offers just that. Alpha Anywhere Community Edition lets you build, design, and test your apps for free, then only pay for app deployment. Not having to pay for your development software saves you thousands of dollars and allows you to start your mobile app development without any investment outside of your development team.
The software offers built-in capabilities for offline capability, data integration, and security, permitting massive time savings for developers and cost savings for organizations.
The platform has the latest mobile app features and offers incredible flexibility for developers, so they never reach a limit with the software, which can happen with other solutions that don't allow developers to add their own code. The software is recognized by customers for its power, flexibility, and affordability.
The Company also offers free lessons and tutorials on low-code development and deployment. For example, the company recently published a free resource on how to build your first mobile app.
Prefer not to code at all? Get the Alpha TransForm no-code app builder. It's rated one of the best no-code app builders.
Resources to Predict Costs and Save Money on App Development | |
Tips for reducing app development costs:
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Links to interactive app cost calculators:
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