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Supercharge Digital Transformation: Connect Apps & Firstline Workers

Companies with digitally empowered firstline workers show excellent progress on their digital transformation initiatives. I’ve written before about how mobile apps are one of a company’s most important keys to digital transformation. A Forbes Insight Study found “43% of executives in organizations with high levels of digitally empowered firstline workers report excellent progress in their digital transformation efforts, versus 21% of executives with few digitally empowered workers.”

A McKinsey & Company report, “The people power of transformations,” mirrors those findings. It concludes, “What really sets the more successful transformations apart…is the involvement of frontline employees and their managers…At successful companies, respondents are much likelier to report visibly engaged frontline employees: 73 percent do, compared with 46 percent of all other respondents.”

The studies are backed up by a Computerworld article, “Making the connection: The role of collaboration apps in digital transformation.” The article is primarily focused on how collaboration tools foster innovation and lead to more successful digital transformations.

But it also spends a good deal of time focusing on how important it is to make sure that frontline workers collaborate in that way as well. It notes, “Much of the focus of digital transformation in recent years has been on office workers. But enterprise software vendors are now targeting collaboration, communication and productivity tools at a wider range of employees, such as retail, manufacturing and healthcare staff. These frontline service and task workers represent a burgeoning area of investment for many organizations.”

The article goes on to point out how with collaboration tools, frontline workers have been able to improve customer service, help customers with purchases, check on stock in real time, and more. Wayne Kurtzman, a research director at IDC, told the magazine, ““We're at the beginning of making every worker a knowledge worker. The collaboration of an enterprise runs much more efficiently the more ideas that are there, the more ideas that can be acted upon.”

Frontline workers are so important for digital transformation that hardware makers, not just software workers, are targeting them with new devices. Samsung, for example, recently introduced a new phone, Galaxy XCover Pro, aimed directly at frontline workers.

Samsung claims the new phone “is built to enable frontline workers to accelerate the adoption of mobile-first vertical solutions for enterprise and SMB customers. As mobility continues to drive business disruption in very positive ways, devices like the Galaxy XCover Pro will deliver new mobile-enabled business solutions for frontline workers…Galaxy XCover Pro is more than just a new device, it’s a new mobile enterprise platform that will empower businesses and their frontline workers to harness mobility to turn any workplace location in to a seamless working environment.”

How to Involve Firstline Workers in Digital Transformation

At Alpha Software, we work every day to digitally transform our customers' business processes. By applying the right application development product to the problem, companies can quickly involve firstline workers in the development process. Alpha TransForm allows firstline workers or business managers to quickly and easily build a mobile app or digitize a paper process. They can test the app in the field, gain end-user user  feedback and speed delivery of a mobile app that works well in the field and delivers true digital transformation. Learn more about Alpha TransForm and try it free for 30-days.

Further Reading:

 

What to Know about Low-Code/No-Code Platforms & Security
Another Real-World Enterprise Mobile App Created With Alpha TransForm

About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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