Has Mobile Become Boring? Perhaps, But The Real Story is What's Going on Behind the Curtain…

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Has Mobile Become Boring? Perhaps, But The Real Story is What's Going on Behind the Curtain…

This week, Galen Gruman of InfoWorld wrote a great article offering his opinion of why mobile became dull in boring in 2015. Many of his observations are spot-on. Tablet and Smartphone sales are slowing. Smartwatches have become a niche product passionately loved by few. And he believes we haven’t seen a breakthrough device innovation since the iPad in 2010. All this is certainly true, but perhaps we’re missing the real story here.  The excitement of mobile isn’t what going on with the device, but what’s happening behind the scenes.

What’s going on behind the curtain? End-users are now demanding apps, and business users are demanding apps that are as intuitive, easy to use and compelling as the consumer apps they use outside the office. Also, more people than ever before are trying to build apps, with everyone from young students with basic HTML5 skills to line of business users looking at ways to build apps to get routine things done faster. Finally, devices with geolocation, video, audio, ink, scanners, etc. are allowing people to do things with business applications they’ve never been able to do before.

Alpha Software CEO Richard Rabins offered up a comment to the article on the InfoWorld website, explaining, “The interesting and exciting phase is now beginning for enterprises as they grasp the transformative power of enterprise mobile apps that will make the 2.5 billion people who work ‘standing up’ significantly more productive and also as they expand business information to include rich media (with metadata) and ink.”

To read the fill article and Richard Rabin’s comment, click here.

To read a recent opinion article from CEO Richard Rabins, click here.

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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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