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COVID-19 Has Led to An App Explosion — Here’s What It Means for Your Business

App Explosion CartoonCOVID-19 has had an unforeseen tech impact — because people are hunkered down at home now, they’re downloading and using more mobile apps than ever. In the short run, it's meant companies are racing to take processes digital. And in the long run that's likely to mean significant changes for the app landscape and for your business.

So found a recent study by App Annie. A blog post about the report notes, “As governments and businesses step up their efforts to stop the coronavirus pandemic, consumers on lockdown at home are finding novel ways of using mobile.”

The digital transformation boost and spike in app usage is striking across the entire world and follows the trajectory of the virus. The report notes, “In China, the first country to deal with the impact of Coronavirus, daily time spent grew 30% to 5 hours per day on average from 2019. Italy, the next most affected market, had the second highest jump at 11%.”

The report goes on to say, “As China begins to recover, markets like France, Germany, Italy, UK and the United States are continuing to work to control the outbreak. Time spent in apps in Italy grew 30% in March from Q4 2019, while France, Germany, and the US have all had 15%, 10% and 10% growth respectively. With governments across the world implementing more stringent measures, we expect to see time spent further increase globally.”


Time spent in apps in Italy grew 30% in March from Q4 2019, while France, Germany, and the US have all had 15%, 10% and 10% growth respectively,


Unsurprisingly, a lot of that usage was for games and entertainment apps. But certainly not all of it. The videoconferencing and collaboration apps Zoom, Google Hangouts Meet and Microsoft Teams all saw substantial jumps as well. In fact, we recently wrote about some of the many apps companies are racing to make mobile.

Mobile: The New Normal

Don’t expect enterprise use of mobile to go back to normal once the pandemic passes, though. Analysts believe that it will affect the way companies do business in the long term. Business Insider, for example, projects, “We expect that employers' dependence on [teleconferencing] tools during the coronavirus pandemic will strengthen the case for 5G connectivity in the home and in the office as enterprises recognize the value that teleconferencing tools offer. That's because a 5G connection will be able to provide real-time and uninterrupted communication that's not possible with most wired connections today.”

It adds that virtual reality apps, with mobile components, will gain more widespread use as well because of the coronavirus. It says, “Companies already have been identified VR as a tool to improve employee training, but the coronavirus could prove to be the impetus for some workplaces to implement the technology.”

Handling Today's Needs and Tomorrow's Strategy

Working on mobile phones will become the new business "normal."

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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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