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How Digital Transformation Enables COVID Workplace Recovery

Build mobile apps that help your company reopen safely and successfully.Learn best practices for COVID workplace recovery.

As workplaces take steps to returning to whatever the new normal will be, one thing is clear: This is going to be a digital-led process. So concludes many business analysts, corporate leaders and governments.

One particularly notable example of that comes from the European Union’s white paper, “A Roadmap for Recovery: Towards a more resilient, sustainable and fair Europe.” The paper outlines not just the short-term steps to recovering from the pandemic, but also the long-terms ones. It concludes that the role that digital will play, along with green technologies, are at the center of the recovery plan: “The Green transition and the Digital transformation will play a central and priority role in relaunching and modernising our economy. Investing in clean and digital technologies and capacities, together with a circular economy, will help create jobs and growth and allow Europe to make the most of the first-mover advantage in the global race to recovery.”

Workers-in-MasksSmlLater on, it explains, “The crisis has also shown the potential of digital for the functioning of our economies. Investing in digital capacities, infrastructure and technologies will therefore be a key element of the recovery effort.”

The McKinsey white paper, “The digital-led recovery from COVID-19: Five questions for CEOs,” offers a similar message. It begins, “The digital future lies ahead. By acting early and being bold and decisive, CEOs can accelerate their digital transformation and reach the next normal sooner.” It adds later on, “We believe the COVID-19 crisis is likely to significantly accelerate the shift to digital and fundamentally shake up the business landscape… For many companies, the only option is to accelerate their digital transformation. That means moving from active experimentation to active scale-up supported by ongoing testing and continuous improvement. These moves should happen across two dimensions: at the core of the company and through the development of new businesses. Top-performing digital companies take this twin approach.”

And it emphasizes that the new normal means that technology must be at the center of a company’s operations: “Technology is a core driver of value, not merely a support function. This insight is crucial because too often the overriding factor when it comes to technology has been cost. CEOs have a leading role to play now in expanding that definition to include value creation as well as flexibility, cybersecurity, and resiliency.”

Alpha LogoHow to Spur Digital Transformation to Get to the New Normal

Alpha Software products are ideal for companies of all sizes that want to build powerful business applications and apps to digitally transform their businesses to reopen safely and quickly. Alpha TransForm helps business users craft offline-capable mobile forms apps in minutes that utilize the latest mobile features (camera, GPS, etc.) for fast, accurate data collection. Alpha Anywhere, is the complete low-code app development platform that can help experienced developers rapidly web and offline-capable enterprise apps that can work on any device, access and integrate with any database or web service and can exploit built-in role-based security or robust offline functionality. Learn more and build apps for free.

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About Author

Amy Groden-Morrison
Amy Groden-Morrison

Amy Groden-Morrison has served more than 15 years in marketing communications leadership roles at companies such as TIBCO Software, RSA Security and Ziff-Davis. Most recently she was responsible for developing marketing programs that helped achieve 30%+ annual growth rate for analytics products at a $1Bil, NASDAQ-listed business integration Software Company. Her past accomplishments include establishing the first co-branded technology program with CNN, launching an events company on the NYSE, rebranding a NASDAQ-listed company amid a crisis, and positioning and marketing a Boston-area startup for successful acquisition. Amy currently serves as a Healthbox Accelerator Program Mentor, Marketing Committee Lead for the MIT Enterprise Forum of Cambridge Launch Smart Clinics, and on the organizing team for Boston TechJam. She holds an MBA from Northeastern University.

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